How To Start Email Marketing
Emails are the backbone of business communication. Researches show email communication is expected to grow to 4.3 billion users by 2023. Emails are the best source to grow your business substantially with little effort. In this article, we will discuss how to start email marketing?
How To Start Email Marketing
Following are the basic points to remember when starting an email marketing
Choose a right email marketing service provider
If you want to start and you are serious you need to find out the right email marketing service provider. Getting the right esp is the only way your business not only manages the mass email sending but also helps in staying out of subscribers’ spam box.
Email marketing service provider also provides professional email templates, tools to manage your email list. It also provides features to track and analyze your results.
Save contacts for your email marketing list
Many businesses have some existing contacts unless it is ab start-up. Use this data as your first list to do email marketing. Even if you’re building an email list completely from scratch, don’t get disappointed. Start by placing a paper on your desk, add a sign-up form to your website, ask social media followers to sign up.
Set up your welcome email
A welcome email is the first email or message that your subscriber receives from your end.
These are important because they serve as the first impression to the subscribers and reach the inbox when they are highly engaged. Start with a warm greeting, provide an overview of what they can receive from you in the future.
Choose good template
While choosing a template, try to look for a simple and eye-catchy template. Choose a mobile-responsive email template that looks good on any device.
Add in information and create an email footer with your organization name contact information, and links to your social media channels.
Spend time on subject lines
Email subject line is the most important line of text in your email.
Subscribers see your subject line even before they open your email. Write something attractive, chances of opening the email when users find the subject line attractive.
You can also draw attention by asking a compelling question, including a deadline for urgency, or just teasing your message.
Send your email at the best time
When you’re ready to send an email, analyze the timing of the subscribers when they are most active. Generally send email in working hours, chances of opening the email increases. Every audience is different and the best time to send will differ based on who’s on your email list.
You create a consistent sending schedule and stick to it. For example, if you send out a newsletter on the first of every month, your audience will come to expect it in their inboxes.
Track your results
Always track your open rate, click-through rate, unsubscribe rates, etc, and work to improve over time. Spend a few minutes in your email reports to analyze the metrics. This will give information like who opened your email, who clicked on specific links, and what information was the most
Start your email marketing with Sales-Push.com (World’s Cheapest Email Marketing Software – 50% Cheaper than Competitors like Mailjet, Sendinblue, Sendgrid, etc)
Start with Almost Free Plan ($1/month: 2500 Contacts, 15000 email credits/month)
Hope you find the above information helpful and this will help you in starting your email marketing. We suggest you start your email marketing with Sales-Push.com, which offers the best features at a very competitive price.