How to Improve Your Email Marketing

Emails are the most effective way of engaging, reaching potentials customers, and encouraging them to take action. This post offers some important tips on how to improve your email marketing.

Improve Email Marketing
How to Improve Email Marketing

How to Improve Your Email Marketing

Build List

Before starting email marketing one needs to build a list for sending the emails to the audience. This is done in a number of ways, from using a landing page from your site, asking followers to sign up via social media, or sending emails to the existing client list.  

Segment Your Subscribers

After building your list, segment this list into various segments this will help you to target different groups with personalized and custom campaigns. Segmentation will also allow you to tailor content so you can send relevant emails to relevant audiences at different stages of the customer buying cycle.

Avoid Spam Filters

No one wants their emails to land in the spam folder. Landing in the spam folder also affects the deliverability rates. You can avoid this by avoiding the spam trigger words. 

To prevent readers from marking your email, ensure that all elements of your email, including text, images, links, and design, are well-formatted, user-friendly, read well, work properly, and look attractive to the receiver.

Write An expressing Subject Line 

The subject line is the key that ensures your email is, read, and engaged. It is the first thing that a subscriber sees and decides whether to open the email or not. Always keep your subject line short, simple, clear, and relevant to the content in your email. 

Optimize For Mobile

Recent reports by Litmus state that 51% of emails are opened on a mobile device. Make your email is mobile-friendly with a responsive design. Content that is easy to read and engaging, and a clear CTA, and make sure it automatically fits all screen sizes.

Make It Easy To Unsubscribe

Let your subscribers manage their subscriptions with a simple ‘unsubscribe’ or ‘manage subscription’ option in the footer of your email. 

It is important to make it easy for users to manage their emails as users can get frustrated and they may mark your email as spam if they don’t find unsubscribe option.

Clean And Update Your Email List

It is a great practice to maintain a clean and fresh email list. Remove inactive user who does not open and engage with your emails. Having inactive users on the list will have a negative impact on your metrics. 

Keeping an updated list with engaged users helps in nurturing quality leads.

Check the Best Times To Send Your Email

Test the best time to send your email. This will help you to find when your audience is most likely to open your email.  Check when your audience is most engaged and most likely to interact with emails. Weekdays, weekends? , what time is it morning or evening?

For this, send test emails at different times to discover which time is most effective for engaging your audience.  

What’s Next

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When performed correctly email marketing delivers the best results. So focus on the above tips and improve your email marketing.

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