How to Choose The Best Email Marketing Platform 

Email marketing is one of the most effective ways for sharing, selling, and building relationships with customers. Email marketing is very helpful, and if your role is to engage new and old customers then you definitely require an email marketing platform, which will help you effectively manage your lists, connect campaign.

Features To Consider While Choosing An Email Marketing Platform

As we know, email marketing isn’t about sending random promo emails to the audience. It’s about having communication with your subscribers using specific content to deliver your message.  

Integration

Always choose an email marketing platform that can integrate with your CRM. This will help you in managing content and customer data. Also provide an overview of the key metrics, to check which campaigns are performing well. 

Reading and Viewing Options

43% of people now check their emails on their smartphones every single day. This means mobile optimization plays a vital role find a platform that has this feature. 

Segmentation Options

This feature enables users to divide their email marketing list into subgroups, product or service usage, demographics, and interaction with the company. 

Cost-Effectiveness

Various email marketing service providers offer free plans for a limited time. Cost plays an important role in deciding which email marketing platform to choose. Analyze all the alternatives before paying for the platform.

Marketing Automation

Most services offer this feature, but the quality will vary from product to product.

 Marketing automation features include:

• Abandoned cart emails
• Recent purchase emails
• Drip email campaigns
• Birthday or anniversary emails

Data Analytics

An email marketing platform should help you monitor how well your emails are doing and whether there is anything you need to change about your campaigns.

Look for a platform that allows you to monitor the following metrics:

• Open rate. 
• Click-through rate.
• Conversion rate. 
• Bounce rate. 

Customer Support

Search for a platform that can resolve your issues quickly. Ideally, customer service should be available 24/7, whether via phone, email, or live chat feature.

What’s Next 

Start your email marketing with Sales-Push.com (World’s Cheapest Email Marketing Software – 50% Cheaper than Competitors like Mailjet, Sendinblue, Sendgrid, etc)

Start with Almost Free Plan ($1/month: 2500 Contacts, 15000 email credits/month)

Conclusion

These are the common requirements for an email platform. Sales-Push.com offers these functionalities at a very competitive price.