Email Marketing in HubSpot

Definition

Email marketing in HubSpot is the process of targeting customers or clients through Email campaigns. It will help to boost your business and increase the volume of leads. This marketing is totally based on the quality of content and the list of audiences.

Why Should you use Email Marketing?

For organizations and businesses, clients are the main pillar where your company gets a profit.

By following those ways you will get a high volume of leads:

Build relationships through personalized engagement.
Brand awareness needs to be boosted up.
Promote your content through sending email to your customers.
Share information with your clients which is related to your content and update them through new offers and vouchers.

Benefits of Hubspot Email Marketing

Target wide range of audience.
High chance to get Quality leads.
Email Marketing is 40X faster than social media marketing.
Easy to analyze and measure the performance.
Less price with high efficiency.

Email Marketing Strategy

1. Define and Segmenting Audience:

You have to classify and segment your audience to target accordingly.

2. Establish your goal:

Identify the goal of your campaign and create them accordingly. Research the average email stats for your industry and use them as benchmarks for your goals.

3. Content:

Create your content that is related to your services and you can also add links to your content to get traffic and collect information. For good content, you have to avoid spammy keywords to get a high deliverability rate.

4. Testing:

Before running a campaign you have to see the preview through email testing. It will help you to see how your campaign looks when it is sent.

5. Analyze:

After shooting the campaign you have to measure the performance through different segments like:

Submit rate
Delivery rate
Open rate
Bounce rate
Clicked rate
Unsubscribed
Complained

Conclusion

HubSpot’s email marketing software is part of Marketing Hub, and you can get started with it for free. If you’re looking for more advanced features to help automate and scale your marketing operations please visit Sales-Push.com