Best Email Marketing Software in India
Email marketing software is a tool that helps businesses to send marketing campaigns, important updates, brochures to the customers. Email marketing helps in building trust, brand recognition, and customer loyalty for a company. Let’s focus on the email marketing software that is in India.
Must-Have Features in Email Marketing software
An email marketing software must have the following features
- Multi-purpose Editor
- Automated follow-up emails
- Autoresponders
- Analytics & Reports
- A/B Testing
Best Email Marketing Software in India
Zoho Campaigns
Zoho Campaigns is an email marketing software that helps you to reach your target audience. It comes with an editor along with different other functionalities. Including segmenting contacts, creating and mailing campaigns, tracks your users, manages contacts, and much more.
Zoho Campaigns helps you manage and build relationships with your clients by sending emails at regular intervals.
Features
- Email Marketing
- Subscriber Management
- Signup Forms
- Campaign Editor
- Marketing Automation
- Drip Marketing
- Real-time Analytics
- Social Campaigns
- A/B Testing
- Campaign Management
- Merge Tags
Sendinblue
Sendinblue is among the highest volume sending email marketing software. It is majorly used by companies who are looking to send a high volume of emails under affordable pricing. Sendinblue serves email marketing and SMS services along with transactional emails as well. Initially, the software only introduced transactional emails and later on scaled up to become a complete email marketing suite.
Features
- Lead Scoring
- Custom Field Creation
- Dedicated IP
- Transactional Email
- Personalized Emails
- Landing Page Builder
- Custom Forms
MailerLite
MailerLite is one of the growing Email Marketing Softwares. It also provides a set of pre-designed email templates and strong integrations with other tools. The software has capabilities to support email marketing activities for their clients and provide support to their clients as well.
Features
- Automation
- Newsletter Editor
- Landing pages
- Pop-Ups
- A/B Testing
- Subscriber Management
Constant contact is a renowned name in email marketing. It has all the capabilities from creating promotional campaigns, newsletters, email automation workflow, eCommerce store designing. The software deals with all the functionalities required by any email marketing software. Reports and data analysis features are really customer-centric. Easy to manage list segmentation and contact management.
Features
- Subscriber Management
- Campaign Editor
- Marketing Automation
- Drip Marketing
- Analytics
- Social Campaigns
- A/B Testing
- Campaign Management
Constant contact offers much more than basic email marketing. It offers functionalities like e-commerce, drip campaigns, reports, autoresponders.
Sales-Push is a complete email marketing software designed for B2B and B2C. It offers a complete email marketing suite with an easy-to-use drag and drops editor, multiple effective campaigns, and libraries. Being customer-centric makes them offer two separate plans, one with marketing automation and others for sending basic promotional email campaigns. It offers prominent support to its users depending on different multiple factors: deliverability, content, guidelines, accessibility, etc.
Features
- Contact management and segmentation
- Drag & drop template editor
- Template gallery
- Custom forms and ready form gallery
- Detailed statistics and analytics
- Campaign creator
- Email Automations
- Multiple User Management
- Private IP’s
Drip is one of the best Email marketing software for the E-commerce industry. It is for those who require to create the designed workflow for their email campaigns following step by step leading to conversions. Drip is focussed on more targeted email campaigns leading to step-by-step conversions.
Features
- Automated Email Response
- Landing Pages and Forms
- Lead Scoring
- Basic Reports
- Web Analytics
What’s Next :
Start your email marketing with Sales-Push.com (World’s Cheapest Email Marketing Software – 50% Cheaper than Competitors like Mailjet, Sendinblue, Sendgrid, etc)
Start with Almost Free Plan ($1/month: 2500 Contacts, 15000 email credits/month)
Conclusion
Personally, I suggest go with sales-push.com. Sales-Push.com offers the most value-for-money email marketing software. It’s the World’s most cost-effective software, yet loaded with all features. Email marketing is the most effective digital marketing strategy which is used by organizations.