Why I need an email service provider for my business is the primary question every business owner has. Whether to hire an agency or just opt for a tool that will help to manage all email marketing campaigns is always a dilemma for business owners especially small business owners.
Choosing the right email service provider can have a significant impact on the success of your marketing campaign.
Reasons Why You Need an Email Service Provider For Your Business
Gives insights and cost-effective
Cost is the main concern for businesses, sometimes this also affects the decision whether to hire an esp or not. The fact is email services are quite reasonable and offer features like open rates, click rates, unsubscribe rates that you can analyze to take corrective measures. Email marketing is more than just sending emails, it is a process to grow business by offering value to new subscribers and keep engaging the existing subscribers.
Helps in Creating Targeted Campaigns
With email marketing software you can send targeted and personalized emails to your customers. Easily you can segment your database into different lists and create campaigns accordingly.
An email marketing software helps to run more than one email campaign at a time. Thus enabling you to send different campaigns to different lists at the same time. Sending regular emails can help in keeping your company active in the minds of customers.
Email Marketing Is More Effective Than Social Media
Study conducted by McKinsey found that email marketing is 40 times more effective than SMM (social media marketing). According to McKinsey’s study, email marketing is still the best way to grow your customer base. Email is an effective way to reach new customers and that’s why it is important to ensure a strategic approach to email marketing.
Help to avoid getting lost in spam
Email service providers help to improve the sender’s score thus enabling it to land directly into the recipient’s inbox. They also optimize email deliverability and open rates by reaching your target audience in their inbox with the right message and at the right time.
Email service providers help businesses to grasp the audience’s attention with beautifully designed emails, ESPs provides Email templates that allow you to create well-designed email newsletters to engage your customers with no HTML or CSS knowledge necessary. With the variety of templates and customization options to hand, you can find the perfect template for your campaign.
Choosing an email service provider for your business will definitely boost the efficiency of your business. It also helps in getting more engaged subscribers. Every business goes for managed email services as they offer many benefits to the business.