Why Small Businesses Fail With Facebook Ads

Facebook Ads

Social media marketing is one of the most cost-effective ways to reach targeted audiences. However, a recent study shows that a majority of small businesses aren’t seeing a positive return on investment (ROI), specifically from Facebook.

According to a study, 62% of small businesses found their Facebook advertising efforts to be ineffective.


Why most of the small businesses are unable to make ads work for them? This is because there is a string of mistakes that businesses make that leaves their Facebook ad ROI vulnerable.

Ineffective use of Content Marketing

Understanding of content marketing is necessary if you want to succeed, content is the hero of your Facebook ads. If your content is of poor quality, the ROI will fall flat on its face.

To make content marketing work, make sure you create high-quality content and post is regularly.

Facebook Ads

Lack of strategy leads to set unclear goals

The top reason brands fail to see results from their efforts on Facebook is a lack of strategy. Like any other marketing channel, Facebook is used for a specific purpose. Without any proper strategy or objective, the ads are bound to fail.

To get the most out of Facebook advertising, you need to identify your objectives, outline your content plan and allocate an advertising budget.

Targeting the wrong audience

Despite working hard on Facebook advertising if you won’t target the right audience you would not get the desired conversion. Facebook does provide massive outrage but your target audience should be limited and selective.

Facebook enables you to set the exact preferences of your target audience. You can set the filters down to specific geographic locations, age, gender, and so on. If you are facing difficulty to find out the right target audience, try using Audience Insights feature available on Facebook for business.

Facebook Ads

Stop cold sale

Facebook is not for cold selling, it is mainly for socializing. You can make friends, have interactions with them and possibly turn them into customers. But if you try straightway to sell, it won’t happen.

For customers, Facebook is a medium to stay connected with a brand and to interact, they don’t expect direct selling.

Some other mistakes:

  • Not investing enough time on Facebook
  • Not investing enough money on Facebook Ad Campaign
  • Paying little attention to optimizing where ads lead
  • Not tracking ads efforts
  • Ignoring the mere-exposure principle


Almost two-thirds of small businesses are unable to get ROI from Facebook Ads. To get a higher ROI, follow the best practices and make Facebook ads work for you.

Facebook is a social media channel, be social and build relationships. Determine the strategy, define your goal, invest more time and money into it if you want results. As long as you invest wisely, targeting the right audiences with the right messages, you will see a positive ROI.

If you avoid the above-mentioned mistakes you can probably make money there, regardless if you’re a B2C or B2B business.


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