1. Generated leads
By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media.
2. Reduced marketing expenses
Nearly half of those who spend at least 6 hours per week or more on social platform efforts saw the benefit of reduced marketing expenses.
3. Improved search rankings
4. Increased traffic
A significant 78%+ of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.
5. Developed loyal fans
B2C marketers (71%) were much more likely to develop a loyal fan base through social channel than B2B marketers (58%). Of those who have been using social media for at least 1 year, 63% found it useful for building a loyal fan base.
Look at the list of Free Media Softwares which help marketers implement marketing strategy.