Social media marketing is the way to use technology to build relationships, drive business. and attract unique customers through sharing.
Data sources are imported from http://www.socialmediaexaminer.com. Following are the areas where social platform performs best or reason why marketers need social media.
1. Generated leads
By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media.
2. Reduced marketing expenses
Nearly half of those who spend at least 6 hours per week or more on social platform efforts saw the benefit of reduced marketing expenses.
3. Improved search rankings
Improved search engine rankings were most prevalent among those who’ve been using social platform for two years or longer, with 62%+ reporting a rise.
4. Increased traffic
A significant 78%+ of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.
5. Developed loyal fans
B2C marketers (71%) were much more likely to develop a loyal fan base through social channel than B2B marketers (58%). Of those who have been using social media for at least 1 year, 63% found it useful for building a loyal fan base.
Look at the list of Free Media Softwares which help marketers implement marketing strategy.
