This powerful combo enables you to stay ahead in the competition by focusing on managing sales and marketing activities.
CRM maintains a record of every interaction you have with prospect/customer, organize that information and make it easily accessible to you.
Automated marketing software enables you to perform marketing tasks (like sending emails or posts on social media sites) automatically, without any human intervention.
Automated marketing and CRM get you more leads and increase sales by increasing your engagement with prospects. Instead of sending the same one-size-fits-all marketing message to every prospect/client, tailor your message to deliver a personalized experience.
Here are some of the many ways you benefit when you use the right automated marketing and CRM software together.
Lead nurturing will be more effective: Apart from generating leads, you also have to nurture them in order to successfully convert them from mere lead to a customer. With the CRM and marketing automation software, you can send them relevant content related to their needs and interests. You can also segment and prioritize your leads that helps your sales team to know which leads are more likely to make a purchase.
Customer data will be more organized: With the right tool, you will get to know a lot about your customer – from their demographic & personal data to the activity they perform on your website. This kind of data lets you do more relevant and effective customer communication.
Shorten sales cycle: Stiff competition has lengthened the sales cycle by 20%. With the help of the software, you can send more relevant and useful content to your leads. Thus, it will be more responsive and you’ll make more sales in a shorter span of time.
You can measure the result: CRM and marketing automation tools enable you to measure the result. With these two, you’ll be better able to analyze your marketing and sales efforts. You can improve those practices which aren’t working.
Integrating CRM and marketing automation software does much of the work for you rapidly and efficiently.