What is Marketing Automation

What is marketing automation

Every marketer is talking about marketing automation software. You have been constantly hearing about it, marketers debating about this but you’re still wondering what really is marketing automation?

Today I will try to explain to you in the easiest possible language.


Marketing automation is a terminology of software. It is used for automating various repetitive marketing tasks such as prospect identification, funnel creation, funnel nurturing, etc.

Through automation, you can create marketing campaigns to market your product on multiple channels like email, social media, SMS, etc.

Let me explain you the whole process/stage in 3 basic bullet points:
  • Marketing automation journey starts with prospect identification or you can say website visitor tracking.
  • Once you identify the prospect and track the source they are coming from, try to convert them from merely a visitor to a lead, capture visitors from web forms/landing pages.
  • After you capture your lead, start nurturing them in order to convert them from a lead into a customer by sending automated emails, web push notification, etc.

Once the lead converted into a customer, leave no stone unturned to provide them a satisfactory experience.  

Above mentioned points are the outline of the automation process. Under this comes many things like the creation of landing page, web forms, audience segmentation, lead scoring and many more. All this helps you to perform each process or work on each stage successfully.

Marketing automation software ensures that the right people get the right message/content at the right time with the help of the various inbuilt tools and integration.

You must have heard automation saves time and money. It is absolutely true because to perform all these actions manually would almost take ages and automation does it in a very short span of time.

In short, it helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success.

This blog is just a brief introduction to Marketing Automation, for detail read my other published posts.

Hopefully, this article has given you a quite clear understanding of what marketing automation is all about. For any help feel free to contact us and if you have any comments or suggestions, write to us.


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