A drip email campaign is a series of emails sent during a particular period to optimize an email marketing strategy and provide more value to subscribers. These emails can be personalized with data like the contact’s name and specific references to the action they took.
What is the Drip Email Campaign?
Drip marketing is simply sending a limited number of emails to your subscribers automatically, at a particular time, based on the actions they take. Enterprises use drip email campaigns to be in touch with their audience.
Drip Email Campaign may be based on someone’s action like:
- While placing an order
- organizing an event
- Signing up for a webinar
- Abandoning shopping cart
- Getting engaged with customer service
- Not placing an order for a long time
Drip Email vs. Trigger Email
Drip email campaigns are sometimes confused with trigger emails because as they both can be sent as a response to the user’s action. The main difference is that a drip-email campaign always includes a series of emails, while a trigger email consists of only a single email.
Why Drip Email Campaigns?
Email drip campaigns can help you to boost sales by turning visitors into buyers and chances for repeat purchases increases. Communicating to the subscribers also helps in building a relationship with your audience.
Benefits of Drip Email Campaigns
Segmentation for leads
A segmented email drip campaign builds trust with the subscribers. Rather than sending random emails to your entire email list with the same campaign, drip campaigns divide subscribers into different groups and approach them differently. as the emails are more targeted and relevant, they feel more personalized. This leads to fewer unsubscribes and a higher conversion rate.
More engagement
A drip campaign generates more revenue than other email campaigns. Drip emails offer a 119% increase in click rate by sending relevant and personalized material to subscribers. A great drip email campaign also helps to take out unresponsive site visitors.
Lead nurturing
High-quality content in the emails helps in building relationships with the subscribers, warm up leads and gradually turn them into customers.
Relevant Information
Drip email campaigns are useful for giving people all the necessary information about a product or service. For example, the first email contains crucial information, like product features, price, and its purpose, the second how-to-use video, and the third customers’ testimonials.
How to set up a Drip Campaign
Following are the steps for starting a drip campaign
- Choose your trigger.
What action or time will your drip campaign be based on?
- Identify your audience.
Segment your audience according to the preference and tastes.
- Craft your message for each email.
Drip campaign emails don’t need to be long, but they definitely need to include your introduction.
- Measure and adjust based on performance.
The correct results of your campaign will be based on the type of email you send, its audience, and other factors. Monitor how your emails are working, monitor their click rates and conversion rates.
