According to Cisco, video accounts for approx 80% of all internet traffic and it will rise to 82-85 in 2021, which means the popularity of video content is rising. The video is helping in driving more traffic, as this is more engaging and visually attractive.
Have a look at these stats:
- Emails with videos see 2-3x higher click-through rates
- A landing page with videos drive 80% more conversions
- Leads who watch videos as part of their journey to close cost an average of 20% less.
- Adding video to your marketing strategy means the audience is 10 times more likely to engage and share your post.
In recent times, we’ve seen a dynamic change in the way marketers are using video because of the fact that it guides buyers through the purchase process with valuable content.
Nurturing or engaging the audience through video is easier. As it helps the audience to connect easily with the marketers and understand what they want to convey.
How video create stronger demand gen program
We can say a video is one of the strongest marketing assets/tools. Not only it helps in lead generation with the help of pop-out CTA and in-video forms, but it can also be used to measure buyer interest through analytics (analytics of the video i.e. number of users click or open the video).
In Demand Metric research, approx 70% of respondents agreed that video engagement is effective but only 9% of companies have integrated video viewing data with their CRM and marketing automation tool.
With the analytics result in hand, marketers can feed their lead scoring and nurture programs to better qualify leads and nurture them for sales. For instance, if Andrew watched only one video and Rachel watched four, you’d score Rachel higher. And if Rachel only watched 20% of the product A video but 80% of the product B video then you’d likely to send her more information on product B.
Top reasons to use video marketing
Before getting on top reasons to use video marketing, here are a few things that you need to consider:
- Why video is an important component of your marketing strategy
- How to use video for lead generation
- How to score lead with video
- What video metrics you must track to align with video goals and measure success
- How video and your marketing automation platform works for you
Video drives higher engagement rates and retention rates. According to Invodo, 65% of viewers watch more than three-fourths of each video consumed, higher than text-based content.
It improves the result of your other assets. Video does perform well alone but it also does well in supporting role, adding video in your other assets such as ebooks, PDFs, can boost their performance as well.
Video masters in driving conversion. 70% of marketers say a video is the most effective way to drive conversion, product videos can increase purchase possibility by 85% depending on your audience and business.
Have you used video marketing in your marketing campaign? Share your experience, tips, and tricks on how to make most of the video in a marketing automation platform.