Transactional and Marketing Emails

Transactional and Marketing Emails

One of the most common tools used to promote and market products and services is Email. It is the simplest way for businesses to connect with new customers all over the world. It’s also the simplest and least expensive way to connect people to your brand and services. There are many types of emails, but in this blog, we will learn the difference between Transactional and Marketing Emails.

What are Marketing Emails?

Any email sent that primarily contains a business message or content intended for a business purpose (for example, guiding leads through your funnel) is considered a marketing email and must adhere to local laws. Therefore, the purpose of marketing emails is to reach out to prospects or clients.

Transactional and Marketing Emails

What are Transactional Emails?

It’s one-to-one emails that contain information that completes a transaction or interaction that the recipient has begun with you. Also, in a typical web-based business, after purchasing something, you receive an email receipt with information about the item, cost, and shipment. Individual users receive transactional emails rather than a large group of recipients.

Transactional Email

What are the differences between Transactional Emails and Marketing Emails?

  • A marketing email is any email designed for Commercial purposes, whereas transactional emails are emails used for eCommerce and follow-up.
  • A Marketing email is generally sent to groups of contacts that are prospects or customers whereas a transactional email is a one-to-one email that is sent to the recipient
  • Marketing emails generate leads, promote offers, and close sales, while transactional emails update a complete process of any service or product.
  • Marketing emails include Cold Emails, Newsletters, Event Invites, Promos, etc. Whereas Transactional emails include Welcome emails, Order confirmations, Account updates, etc.
  • Marketing emails must comply with applicable Laws like CAN-SPAM Act, CASL, GDRP, etc whereas Transactional emails are mostly exempt from these legal standards.
  • Promotional emails always required a valid postal address whereas transactional emails Don’t require any postal address
  • Transactional emails have an open rate of up to 80-85%, whereas bulk emails have an open rate of up to 10-20% on average.
  • Transactional emails are time-sensitive, which is why they are triggered by a specific action taken by the subscriber whereas marketing emails are not time-sensitive, and it is entirely up to the vendor when they want to send mails to promote their services.
  • Marketing emails are triggered when there are appealing offers that will catch the consumer’s attention and help to pedal a brand. whereas transactional emails are triggered and pre-programmed to be sent in response to the customer’s engagement with your brand or website.
  • Transactional Emails assist you in increasing Domain Reputation, decreasing spam rate by domain, and many other things. Especially if you use the same domain for both services.


Marketing Email Transactional Email
1. Time-sensitive Offers 2. Offers, sales, and enticing giveaways 3. Deals for members only 4. Product introduction 5. New inventory and arrivals.1. Updates on new registrations 2. Order confirmations 3. Transactions Updates 4. Shipment Update emails 5. Feedback emails, and many more.


As you know the difference between both the Services. Therefore, we clarify the purpose of both emails. Your marketing email program’s sophistication will depend on your transactional email program’s functionality, as well as delivery time requirements for transactional emails and other business factors.


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