There’s no doubt that your business performance relies majorly on your marketing strategies. In order to excel business needs to evolve and adapt to the latest trends to ensure it provides the best solution.
In today’s chaotic business world, while it is hard to keep pace with the latest B2B marketing trends but important as well to maximize reach and sales. One cannot run a successful business without solid marketing strategies and for that, you need to have knowledge about the latest marketing trends.
Trends help to determine what marketing strategies and tools work and where to spend your resources. So before you map out your marketing strategies you must aware of the latest B2B marketing trends.
Therefore, today we’ll be going to discuss some of the marketing trends. Applying these trends can help your business to acquire more leads and close more deals.
So, read on to find out!
Studies show that marketing automation can increase sales productivity by 14.5% and reduce marketing overhead by 12.2%. Marketing automation is technology to automate different marketing processes along with offering a personalized experience. It can be used with email marketing, social media, and other marketing strategies. Using marketing automation can free up your time by removing some of the manual tasks while simultaneously delivering a better experience for your customers.
Podcasts are not new, it was very popular a few years ago, but then disappear for a while but again making a comeback for the last couple of years. It is a great medium to reach a vast audience at the time and place that they are most comfortable at.
According to a study, almost 24% of people between the ages of 18 to 54 listen to the podcasts on a monthly basis and its popularity keeps growing.
Podcasts are available on different platforms and include many things such as scripted audio plays, panel discussions, live interviews, etc.
High-quality informational podcasts can help you establish as a brand and as an industry expert. As it is not very expensive to churn out, you can create a collection of them and put them on your website as a resource.
Artificial Intelligence (AI)
With the rise in innovation, we can expect AI to play a crucial role in the B2B marketing strategy. Customer behavior, what drives engagement can easily be discovered through the implementation of AI and machine learning.
AI can help:
- To predict the behavior of potential customers
- Improve customer service with the help of Chatbot
- Personalize online campaigns
- Identify trends and choices
- Helps in making smart decisions
One area where B2B marketers need to embrace artificial intelligence is Chatbots. 69% of users prefer to interact with a chatbot rather than a customer care executive when need any assistance.
The paid promotion gives a boost to your business by ensuring that your message seen by the right people. Whether it’s Google Adwords or a social platform like Facebook Ads, paid platforms to give you a powerful platform to reach audiences.
Content marketing is not new but it never gets old. Whether it be through blogs, photography, videos, or podcasts, content marketing remains one of the most successful B2B marketing trends. Sometimes you cannot create fresh content regularly there you can use content repurposing. 60% of marketers said that they reuse content 2-5 times. It helps audiences familiarize themselves with your brand but make sure you don’t bombard your audience with the same material repeatedly.
These are some of the important trends, there are also other trends which you should pay attention to:
- Work on local search (SEO)
- Leverage LinkedIn
- Use video marketing to engage the audience better
- Craft authentic Email Marketing strategy
- AR and VR in B2B
- Account-based marketing (ABM)- blend of marketing and sales
- Keep it social- be social
- Customize website
- Influencer marketing
- Utilize Facebook Live and Facebook group
With technology on the rise, there are endless opportunities for businesses to engage with potential customers. Staying up with the latest trend prevents from being left behind and trend when implemented correctly, will no doubt give the best result.
Above mentioned are some of the most important trends you cannot afford to avoid. Let us know in the comments below what trends you follow.