Marketing trends and channels evolve over time. Many trends come and go rapidly, but email marketing has remained the same. Email marketing tools are very useful and cost-effective to market your products and services. They are especially great marketing tools for small businesses that don’t have the technical knowledge. Research shows that there are 3.7 billion global email users and these numbers further increase over time.
Email marketing refers to the practice where marketers reach out to their target audiences via emails. It can be used for acquiring new customers as well as engaging current ones.
Email marketing allows you to build trust with customers. You can keep them informed about promotions, product launches, discounts, and offers.
Tools for email marketing
HubSpot Email Marketing
HubSpot, probably best known for its marketing automation platform, recently launched a free email marketing tool that can support a lot of small business transactional email needs. It’s very easy to use the tool. It’s probably the best email marketing tool that can support a lot of marketing automation.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, hub spot email marketing’s free version can do that.
The sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos, and text. You can even personalize your email for each recipient.
It is probably the best-known emailing mailing tool covered here. They regularly update their product and add new features. This is all in one marketing platform. It has been known for its free offering quality. They have their plan according to the demand of their customers.
It is a marketing software which is the World’s most economically priced. It’s easy to use with all standard features. We have high reputation IPs for assured 99% Inbox delivery. It is the best tool for Email Marketing.
It is known as a multi-channel platform where they have email as well as many other services. They also have a paid platform as the requirement of the consumer. They have segregated their plans up, by the service you require. From email to Facebook messenger has provided unlimited free messenger service.
6. Zoho Campaigns
There is much different software on the list but one of the finest and you can also say that multichannel software is Zoho software. This allows you to perform different operations simultaneously, for example, it allows you to engage prospects, automate your sales process, and close more deals. It is the part of email campaigns that will allow campaigns to run.
Benchmark is always a good option when we talk about email marketing that will always help you to achieve your comprehensive goal. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers, and text to effectively send across your message.
Moosend is also a good option when talking about any marketing tool. It is user-friendly as well as complete automate repetitive tasks as saving your precious time. You can change or edit information and/or activities based on your subscriber’s. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well.
Most of these free email marketing tools come with great features for which we even don’t want to pay or upgrade. Small businesses and marketers who don’t have time and money to think about further these tools are more beneficial for them. Even if you need to upgrade to accommodate your business needs, you’ll find that many of the paid plans are affordable and flexible enough to fit your budget. These email marketing tools ensure your messages draft carefully and reach your recipients at right time.