Amazon- being the world’s biggest retailer, has also provided third-party sellers an opportunity to make a living. Although, it’s popularity continues to grow with the increase in the number of sellers. According to research, it has been noted that up to 4 times of people make in sales on Amazon as compared to eBay and other eCommerce platforms. A number of Amazon Sellers has also been seen more than the previous year due to which the competition for sales is at peak level.
With this rich competition for Amazon Sellers, you must think something out of the box to make your sales pitch loud. Here I am sharing a few tips that you can use to increase your sales on Amazon.
Have a look….
Understand Amazon’s Search Algorithm
Before creating an account on Amazon as a seller, did you read its algorithm? Most of the sellers did not. Well, the foremost step is to know how it works and what are the criteria that it follows.
Every product page on Amazon shows it’s BSR(Best Seller Rank). It specifies how well that product is selling under its product category. Rank is calculated in descending order, like lower the rank more the value. Low-rank BSR shows up in search results on top. Therefore, your goal as a seller is to bring your products higher in search results by making your rank as low as possible.
So what criteria’s are responsible for ranking your product?
- The volume of sales you make on that product
- Product reviews made by customers
- Conversion Rate
Pick Product to Sell Wisely
First of all, you must check that if there is a demand for the product you are selling or not. If there is no demand or liking, then forget about the sales for that product. Do not waste your time, money and efforts for the product which is not worth to sell. Get an estimation by viewing around your surroundings and analyze if the product is worth to sell. It might happen that the product is very popular but end up with a huge number of sellers on Amazon already. So at this point, you must think wisely by not going for that product as you need to sell more cheaper than the existing seller which may incur your loss. Think something out of the box.
Always keep a check on your competitor’s pricing. Keep updating your pricing for the products. To make more sales you just can’t rely on one price. You need to realize that Amazon is not a “Set & Forget” platform. Conduct daily reviews based on the pricing, questions that users ask, reasons for shipping delays, and other metrics as well. Offer discounts to entice users to purchase like “Buy 2 get 1 Free”, “50% discount on women section on Women’s Day” etc.
Having lots of product reviews builds trust on Amazon for other users as well. Always use content that compels the readers to click. That particular may lead you to conversion. Create benefit-focused descriptions with bullet points and easy to read the content. Use enticing product title. The power of customer reviews is enormous and people trust online reviews as much as they trust personal recommendations. Ask your customers, especially your regular customers time and again to provide feedback.
Marketing your product outside Amazon
You can make use of third-party sites to advertise your product. Using social media platforms like Facebook, Instagram, LinkedIn etc can drive you great sales by your enticing product description and image.
You must write content with reference to your product and publicize. Use sites like Hubpages, Go Articles and Isner, etc. are great places to write articles as well.
You can create coupons for offering discounts and attach the coupon at the bottom of the article. The one who reads the article ultimately gets the benefit of getting a discount.
Few Miscellaneous Tips:
- Always stay competitive and try to win the Buy Box.
- Link your Amazon seller account with you other sales channel account which will allow you to manage your inventory.
- Focus on keywords and Improve your SEO by following SEO tactics.
- Go for Amazon Product Listing Ads.
- Make and publicize social proofs of your products on other websites as well.
- Always respond to reviews and feedbacks.
- Make use of clear and relevant images. Amazon is extremely strict about their guidelines on images.
- Optimize your product listing, prioritize and commit.