Facebook had announced to integrate three major messaging platforms- Whatsapp, Instagram, and Facebook Messenger – to allow cross-communication for users.
Facebook acquired Instagram in 2012 and Whatsapp in 2014, making communication more powerful than ever.
This integration would keep all the three applications distinct while simultaneously will allow users to interact with each other, regardless of their platform.
The project is under development and will take a year to get into the action.
Today we are going to tell you 5 things you should know about Facebook integration.
Highly convenient for users
This integration can streamline the whole process of communication, make it more user-friendly.
After announcing this concept, Facebook told the New York Times “build the best messaging experience we can; and people want messaging to be fast, simple, reliable and private.”
“We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks,” said Facebook.
A massive opportunity for businesses to reach to a larger audience
With this app integration, businesses will be able to reach out to a bigger and more diverse audience.
As businesses would have an option to reach out to the targeted audience on three chat tools from one chat platform.
Businesses will be able to reach worldwide audiences as it includes the users of all the three applications.
An effective alternative to email marketing
This integration will work as a global platform for direct communication that is more user-friendly than email marketing. It will act as a single big platform for reaching customers more effectively and efficiently than email marketing campaigns.
Facebook will rise above the competition
By integrating all the three apps, Facebook would beat all its competitors like WeChat which is used across China as a multipurpose tool. Facebook will have the power of three applications in one which lets Facebook emerge as the most powerful among the competitors.
Some other things to notice:
- Facebook expects huge revenue from this integration
- Staff restructuring at the Facebook
- Chatbots or chat marketing is the biggest opportunity in the coming years
We will keep you updated with all the future changes regarding this integration.