A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.
Email marketing is the perfect tool for building customer relationships to help you generate leads and sales.
Factors for Successful Email Marketing Campaigns
Know Your Goals
Good marketing starts with setting goals, and email marketing is no different. To run a successful email marketing campaign, think about the goals that you want to achieve. These goals can be:
- Welcoming new subscribers and telling them about your venture and values so you can build a relationship.
- Boosting engagement by creating relevant content and sharing with them.
- Nurturing existing subscribers by providing specific content that they actually want.
- Re-engaging subscribers who haven’t been active.
- Segmenting your subscribers for sending customized content according to their preferences.
Understand Email Types
It’s also important to understand the different types of emails that you can send.
These are promotional emails, which talk about offers and sales and are self-promotional. Then there are relational emails, like a weekly newsletter, relevant information they can use. After that, there are also transactional emails, which include subscriber signup, welcome message, order purchase confirmation.
Transactional emails are usually triggered by a subscriber’s actions and relate to an action they’ve taken on your site.
Know Your Audience
Gathering data from Google Analytics and your social media profiles, like Facebook Insights helps you to get knowledge of the taste and preference of the audience.
Craft Your Subject Line
A successful email marketing campaign includes a good subject line, Just like the headline of a blog post, an email subject line has to get attention so the recipient wants to go further.
Options for improving your subject lines include:
- Telling people what they’ll get when they open your emails
- Adding personalization, like including people’s names in the subject line can keep them more engaged.
- Avoiding spam trigger words so your emails make it to the inbox.
Include a Call to Action
Including a call to action in the mail will ensure a high open-rate and high conversion rate. Call to action can do many things: ask customers to click on a link, ask customers to fill out a survey, ask customers to make a purchase.
Test and Track
Test everything like design, layout, subject lines, and calls to action. Also monitor email analytics from your service provider relating to opens, clicks, unsubscribes rates. This will enable you to figure out what’s working and what’s not with email marketing.
Another factor is to monitor your sender reputation, which affects email deliverability. Use Sender Score to see if there are any red flags that might stop your emails from reaching subscribers’ inboxes.
