Spam: The Killer For Your Email Marketing



What is spam???
According to Merriam-webster dictionary: “E-mail that is not wanted, e-mail that is sent to large numbers of people and that consist mostly of advertising”. 

By definition, email spam is any email that meets the following 3 criteria:

  • ANONYMITY: The address or identity of the sender is hidden. 
  • MASS MAILING: The email is sent to large groups of people ·       
  • UNSOLICITED: Not requested by the recipients.

Why Spam is dangerous? Following are the reasons why it is dangerous for your marketing- 

1. Most Spasm is Porn or Scams

A survey performed by indicates that:

  • 30 percent of all spam is pornographic having adult content.
  • Nearly 30 percent promotes a get-rich scheme. 
2  Financial and Privacy Risks
  • Most spam email is designed to solicit financial data such as credit card numbers or personal data such as a Social Security Number from users.
  • That data can then be used for identity theft, credit card fraud, and other crimes.

3. Loss of credibility with customers

  • The spammer losses credibility with customers and other businesses.  
  • If you spam, you are choosing to stand shoulder to shoulder with thieves and frauds.

4. May lose your internet service

  • The spammer can lose their Internet service.  
  • They can even be blacklisted, preventing them from acquiring a new ISP.
5. Wastes of Resources
  • It wastes people’s time.  
  • This costs the world economy billions of dollars per year in lost productivity.

Here are the tips that help you to keep your email out of the spam folder.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.