Newsletter in email marketing isn’t a new thing. Why send an email newsletter? If you’re a digital marketer and manages a website, blog, or digital campaigns, then newsletters are a powerful tool for communication and building relationships with your subscribers.
By sending an email newsletter you can achieve several objectives, some of them are mentioned below:
- Promote your products or services
- Give updates to your subscribers
- Highlight your best editorial content
- Build customer loyalty through regular engagement
- Generate traffic to your website or blog
What is a Newsletter in Email Marketing?
A newsletter is an email that offers subscribers a list of your most interesting content, updates, and promotions. It is helpful to educate your subscribers and keep them engage and up to date.
How to write a Newsletter in Email Marketing?
Evaluate whether you need an email newsletter.
To figure out what you need to do, do some research. In your industry, are there successful email newsletters that users wish to subscribe to? What’s in them? Analyze their newsletters. Then, re-examine your business’ goals. Are you trying to extend the number of leads? Better qualify leads to speak with salespeople? Close more deals? Retain more customers?
If your industry isn’t really curious about email newsletters, or if your goals don’t line up with what a newsletter could accomplish, try some other things. Like, create a lead nurturing email workflow or write engaging content for your blog.
Give the audience a reason to opt-in
The best way to do this is to give them a great reason to opt-in. Just saying “sign up for our newsletter” isn’t appealing.
How can you approach this? For example, customers who sign up for the newsletter will get 25% off their orders. But the value doesn’t stop there. You may say that your newsletter subscribers also get access to exclusive offers and discounts. Besides monetary discounts, let them know the other ways your company can add value to prospective newsletter subscribers.
Stick to your goal
What goals are associated with your newsletter? This should be the first question that you ask yourself before you start writing. If you don’t know your goal how will you make your subscribers resonate with you or your offering
Here are some goals for email newsletters:
- Increase Social Media Presence
- Drive Sales
- Downloading an E-Book
- Drive Traffic to a Website
- Promote a New Product or Service
These goals are enough to get started.
Craft an attractive subject line
You can’t get conversions from your email newsletter if no one opens it. A subject line can make or break the success of a marketing campaign. How can you make people open your newsletter? For starters, confirm your subject lines aren’t boring. Minimize the use of subject lines like “April Newsletter” this doesn’t give anyone a reason to open their emails.
Try to be personal, 82% of marketers report that personalized subject lines lead to increased open rates. Furthermore, 75% of experts say personalized messages drive higher click-through rates.
Be regular without annoying your subscribers
When people subscribe to your newsletter, they expect to listen to you on a frequent basis. Make sure you deliver the newsletter to your subscribers as promised. If they signed up for a weekly newsletter, you’d better send them a newsletter once a week. If they signed up for a monthly newsletter, send them monthly.
Add pictures to make your content attractive
The average subscriber spends 51 seconds reading a newsletter. Furthermore, people only read about 20% of the text on a page. If you would like your message to resonate together with your audience, include visuals. Pictures and infographics make it easy for people to scan through your content. In addition, try to use videos in your newsletters as often as you can. Emails that include videos have a 96.38% higher click-through rate and 5.6% higher open rates.
Pick one call-to-action.
Okay, a part of what makes a newsletter a newsletter is that you’re featuring multiple pieces of content with multiple calls-to-action (CTAs). But, that doesn’t mean you ought to let those CTAs share equal prominence.
Make it easy to unsubscribe.
Having a transparent unsubscribe process will help ensure your email isn’t marked SPAM. This is a good practice to lower your spam and complaint rates.
Newsletter in email marketing is an effective way to communicate and market to your subscribers. If you write them efficiently, you’ll see higher conversion rates. But you would like to urge people to opt-in to your newsletter in the first place. Give them a reason to sign up.
Before you begin writing, confirm you’ve got a transparent goal in mind. End the message with a robust call to action. Always add an attractive subject line. Use words and phrases that are personalized and make urgency to extend your open rates.