Mautic User Guide

Mautic User Guide

Before coming to the Mautic user guide, let us know what Mautic is?

What is Mautic? 

Mautic is an open-source marketing automation software that has features like website tracking, email, SMS sending and many more. It is an automation platform with an elegant design, easy-to-use interface, and a good set of features. 

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Marketing automation tools empower your business and save your time & cost. 

Here are some of the features of Mautic 

  • Tracking and analyzing website visitors. Identify from which region visitors are coming from. Which devices they are using and how many of them are new visitors
  • Lead management, generation, and nurturing in every stage of the sales funnel
  • Landing page creation with a drag-and-drop builder
  • Create an automated unique campaign for your segmented lead lists through drag and drop editor
  • CRM integrations to easy carry lead into the sales funnel
  • A/B campaign and landing page testing
  • API and integrations 
  • Web and pop-up forms
  • Dynamic and configurable mail service providers, use who you want: Mandrill, SendGrid, Mailchimp, AWS, Gmail
  • Custom field tracking and mapping 
  • Asset Management like PDF’s, white papers, e-books, videos, etc
  • Lead scoring. Assign a certain value to leads based on any activity and spot those leads ready for the next step. Automatically have leads moved to new lists, or campaigns, or to your CRM based on the point total  
  • Drip campaign and email marketing campaigns send to lists, segment, real-time triggers, and bulk contacts
  • SMS sending
  • Mobile optimized

When all is set, the automated workflow will be something like this: Visit the landing page/view the email, submit the form, download the asset. 

Mautic User Guide Read More

How to set up a campaign 

Set up a campaign by creating

  1. Segment: Segment > New 
  2. Form: Components > Forms > New Watch the video
  3. Landing Page: Components > Landing Pages > New Watch the video
  4. Asset: Components > Assets > New Watch the video
  5. Email: Channel > Emails > New Watch the video
  6. Campaign: Campaigns > New Watch the video

Proper utilization of marketing automation platforms works as a lead nurturing machine to convert your website visitors into buyers. 

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