Marketing Automation

Mautic User Guide

Before coming to the Mautic user guide, let us know what Mautic is?

What is Mautic?

Mautic is an open-source marketing automation software that has features like website tracking, email, SMS sending and many more. It is an automation platform with an elegant design, easy-to-use interface, and a good set of features.

Marketing automation tools empower your business and save your time & cost.

Here are some of the features of Mautic

Tracking and analyzing website visitors. Identify from which region visitors are coming from. Which devices they are using and how many of them are new visitors
Lead management, generation, and nurturing in every stage of the sales funnel
Landing page creation with a drag-and-drop builder
Create an automated unique campaign for your segmented lead lists through drag and drop editor
CRM integrations to easy carry lead into the sales funnel
A/B campaign and landing page testing
API and integrations
Web and pop-up forms
Dynamic and configurable mail service providers, use who you want: Mandrill, SendGrid, Mailchimp, AWS, Gmail
Custom field tracking and mapping
Asset Management like PDF’s, white papers, e-books, videos, etc
Lead scoring. Assign a certain value to leads based on any activity and spot those leads ready for the next step. Automatically have leads moved to new lists, or campaigns, or to your CRM based on the point total
Drip campaign and email marketing campaigns send to lists, segment, real-time triggers, and bulk contacts
SMS sending
Mobile optimized

When all is set, the automated workflow will be something like this: Visit the landing page/view the email, submit the form, download the asset.