Marketing Automation refers to the software platform which automates the marketing actions or processes. Marketing automation refers to software that automates your marketing for you. It helps you prioritize and execute your marketing task more effectively.
Several tasks in marketing are repetitive such as emails, social media marketing, campaigns, etc, with the help of marketing automation these tasks have become easy and help businesses to grow more.
Marketing automation is a component of Customer Relationship Management (CRM). There are various marketing automation tools and platforms that are available in the market.
Sendinblue is one of the most essential platforms for digital marketing. It has marketing automation functionalities. It has tools for email marketing, SMS marketing, Chat, CRM, Transactional Emails, etc. This Platform makes use of machine learning to optimize the time for sending emails.
- It offers the functionalities to design your message, personalize the email messages, and group the contacts, etc.
- You can also design dedicated Landing pages for the campaigns.
- It will let you integrate the custom signup forms to grow your contact list.
A platform that offers a full suite of marketing automation tools and features built specifically for e-commerce merchants. With the help of this, you can connect and build a relationship with your targeted audience via SMS, Facebook, email, etc, and more– all from the same automation workflow.
Through static forms, pop-ups, and landing pages you can easily capture email and phone numbers. Their smart segmentation and split automation allow you to hyper-target your workflows so your customer is getting the most relevant message every time.
- 24/7 support via email and live chat.
- The ability to add several channels into the same automation workflow.
- Free and paid plan according to the need.
This tools provide you a solution in which you can connect with all cloud applications very easily. It will let you automate marketing sales, payments, or any business processes quickly. You will get more connectors for all leading cloud/SaaS applications. You can make the use of Webhooks or Rest API to connect with other apps. It is a very secure and reliable solution and helps to create simple automation as well as complex workflows. With the help of this tool, you can format the data, add conditional logic, or time delay in your workflows.
- It provides a facility to visually create integrations.
- It also provides support to all the popular apps required for CRM, Marketing, E-Commerce, Helpdesk, Payments etc.
Marketo has been around for a while and was recently acquired by Adobe and incorporated into their enterprise marketing cloud. For the powerful marketing automation and optimization suite, you have to use Adobe Analytics for data measurement and Adobe Target for experimentation and personalization. It is basically for the enterprise customer and big business owners.
- It offers a web-based email marketing platform.
- Online 24/7 support.
- It helps to identify the customer and their business which will help to increase their revenue.
Pardot was launched in 2006 and salesforce.com is its parent organization. Providing exceptional services to his customers and creating a healthy relationship with them is what makes this tool unique and famous. It is best for small and midsize companies to increase their sales and efficiency. It also provides a powerful and smarter marketing program for marketers who have b2b marketing automation.
- Builds a dynamic and comprehensive marketing campaign.
- Measure and Track campaign with a customizable dashboard.
- Scheduled and Automated email sending facility.