LinkedIn is one of the best platforms for businesses. This is the only social media network that emphasizes professional at its core.
Video marketing boosts revenue across social platforms. Companies that use video marketing grow their revenue 49 percent faster than companies that don’t.
According to LinkedIn data, video shares 20 times more often than other types of content formats on LinkedIn.
Since the launch of LinkedIn native video in 2017, LinkedIn has become more powerful. Users can now upload videos not only through mobile but also desktop.
In a year, LinkedIn video posts generate more than 300 million impressions on the platform. They have also earned an average of three times the engagement of text posts.
What LinkedIn Video Is?
The LinkedIn video provides a compelling way to reach the targeted audience. It gives you complex demographic data that may be more useful to B2B than that of Facebook.
LinkedIn helps you to gather professional information such as job function, job title, past work experience, etc.
Basic things you need to know about video requirement:
- The minimum and maximum duration of the video must be 3 seconds and 10 seconds respectively.
- The maximum file size is 5G.
- You can upload pre-recorded videos, or shoot videos natively through the mobile app.
LinkedIn Videos Best Practices
Now that you have some idea about LinkedIn videos. Let’s take a look at a few best practices for you to keep in mind to make the most of your LinkedIn video marketing.
Be authentic
Whether it’s B2B or B2C every business wants to interact with a real person and not machine.
Act like a real person, make a connection on a personal level, if you’ll be real, relatable then people will be more attracted to you and would love to watch your content and hear what you have to say.
Treat the viewer like someone you are talking to, not someone you are selling to and video will help you a lot in this. Use video marketing not as a selling tool but as a conversational tool.
Share relevant news
People considered LinkedIn as a reliable source to get industry news and most of the people are on LinkedIn only to get professional relevant content.
Changes to the board, new initiatives, new partnerships, acquisition and more can be a good source for video content.
Announce the launch of a new product or service
Use LinkedIn video to introduce new products or to launch a new product or service. Get your connections excited with an announcement of the things to come.
Use storytelling/share story
LinkedIn is only about professionalism and professional growth which makes it a perfect platform to share the professional story: up & down, professional development, struggles, victory, etc.
Use videos in your ads
If you are running ads on LinkedIn then it would be a good idea if you use video on your ads, it will increase their effectiveness.
LinkedIn video ads allow users to use video to engage users more effectively, helping to build a relationship more quickly.
In order to use LinkedIn video ads, you need to choose sponsored content, which will appear in users’ feeds. You can optimize for video views, and receive detailed analytics about view engagement, view retention, and video completion rate.
Apart from the above-mentioned LinkedIn Videos Best practices, there are some more good practices which you can follow:
- Demonstrate what your product can do.
- Interview industry leaders
- Showcase an industry event or conference
- Preview upcoming events
- Provide clear CTA
- Use video throughout the funnel
LinkedIn video is a good opportunity for businesses and individuals to stand out, build brand image, increase engagement, leave a lasting impression and get the desired result.
