LinkedIn has introduced a new feature in their campaign manager: Interest Targeting, it is a new targeting option for advertisers.
Advertisers will be able to target ads on LinkedIn based on users’ professional interests and behavior.
In an announcement, LinkedIn states- “we’re excited to announce interest targeting in Campaign Manager. Interest targeting lets you reach members with relevant ads that match their professional interests — based on the content they share and engage with on LinkedIn. With these added options, you can more easily achieve your campaign objectives and grow your business.”
This interest targeting allows advertisers to reach members with relevant ads that match their professional interests (based on the content they share and engage on LinkedIn).
With interest targeting, advertisers can target their campaigns using more than 200 professional interests, like artificial intelligence, global economy, customer experience, and more.
LinkedIn users spending more time in the newsfeed. You can make the most of it create more tailored campaigns and can reach the most relevant audience.
LinkedIn renders the following advantage of Interest Targeting:
More appropriate ads
Design and create ads/content that is most relevant for your audience i.e. that match their professional interest.
Target certain accounts + interests
Deepen your influence among the audience by using account targeting. Use account targeting and interesting targeting to reach a committee of potential buyers who have an interest in the content that matters to your business.
Target people by degree + interests
Target audience by combining degrees and interest features.
LinkedIn has been testing Interest Targeting over the past few months, with customers seeing a 25% increase in click-through rate.
To learn more, visit the LinkedIn interest targeting page on Help Center.