How to use social media for retail marketing ?

How to use social media for retail marketing ?
How to use social media for retail marketing ?

Retail marketing means using all the platform to promote or advertises your product or services to potential customers.In today’s time the mostly used platform to leverage our brand is social media.In current time more than 90% of retailers are using social media to promote there brand and drive sales.

The day to day increase in the users base of social media is just like shutting down the offline store because more than 60% of the population is using online business through social media ads etc.So In this blog we will discuss how you promote your brand globally with the use of social media.

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How to use different social media platforms for retail marketing?

We will discuss each social media platform in details to promote our retail business and enhance our online presence.

1.Facebook platform to boost retail marketing

 

Facebook platform to boost retail marketing
Facebook platform to boost retail marketing

Facebook is that social media platform which has the highest user base globally of every age group so its obvious to endorse or promote your retail businesses which include a lot industries like fashion,jewellery,electronics industries and many other.

Points to kept in mind to boost your retail marketing through Facebook

-Build a strong Facebook business page which is attractive in one look audience appealing with clear and easy language description about your business.
-Add call to action where you will encourage people to follow your page.
-Then running paid Facebook ads through this the reach will increase with precise target of audience your brand value is increasing.
-The content should always be relating to hit the urgency and emotional hit of the audience.
-Always try to host some live events where audience can also take part give them some gifts,prizes,offers on it.

 

2.Instagram platform to boost retail marketing

 

Instagram retail marketing
Instagram retail marketing

Instagram has the user base of 2 Million globally in which the adult age group are mostly using so to promote your retail businesses through Instagram in this platform the product which is mainly used by adults the chances are high for those retailers whose target audiences are adult people.

Points to kept in mind to boost your retail marketing through Instagram

-On Instagram platform your profile must be eye catching with less content more with images and videos.
-On Instagram if you want to do retail marketing then run reels on your profile run stories telling about your brand and products the content should be in videos or photos mainly.
-Try to collaborate with influencer because people are trusting them there content and you can also run polls,quizzes etc.
-You can also utilise some more amazing features of Instagram that is Shopping Features you can tag product your in your reels and make them to do shopping easily.

 

3.You tube platform to boost retail marketing

 

You tube ad of clothing brand in retail marketing
You tube ad of clothing brand in retail marketing

YouTube is the most widely use social media network which is very easy to use for every age groups in this it can be used by everyone whether they are educated or not because everything is available in video format with many alternatives either if we want to learn anything to sales or to promote anything. In the retail marketing the business person can tell every thing very creatively.

Points to kept in mind to boost your retail marketing through YouTube

-There are lot of options to create short videos to create videos with a lot creativity about your retail business for marketing.
-Using of YouTube Ads where you can apply a lot of filters like people,age,demographics of the audience you want to reach and you can measure the results also.
-Running live events,launching new products,promotional to viewers.
-Sharing the stories of people giving feedback of the product either through audiences or any public figure it will help a lot for retail marketing.

4. Whatsapp platform to boost retail marketing

 

Whatsapp Retail marketing
Whatsapp Retail marketing

Whatsapp user base is worldwide which is more than 2 billion.To do personal marketing to reach your customers personally is also a great way of retail marketing.

Points to kept in mind to boost your retail marketing through YouTube

-Use personalised message to according to the purchase history of customers or the product added in there card.
-Send them the offer and promotional message which drive them to purchase your product.
-Create urgency by telling in your message limited offers.
-Use whatsapp business for auto replies if someones query comes with 24*7 facilities to attend your customer and giving them secure gate way of payments.
-You can run polls,quizzes,events and give them offers on that like lucky contestant will get some prizes.
-Provide customer support to customers.

Summary 

In today’s current time of retail marketing, social media is a mostly used with user base of more than 90% of retailers utilizing platforms like Facebook, Instagram, YouTube, and WhatsApp to promote their product or services and boost sales. Facebook, with a global user base of all age groups, targeted advertising, live events, and emotionally connected content. Instagram, boasting 2 million users, is ideal for visually appealing retail marketing, utilizing reels, stories, and influencer collaborations. YouTube, a widely used platform, allows creative videos with targeted ads. WhatsApp, with its 2 billion user base, enables personalized marketing through automated messages, promotions, and customer support, enhancing brand promotion.

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