Google Ads for Business means advertising your small or large businesses on online platform to reach to your target audiences.In current time more than 80% of Global businesses are using Google Ads for there PPC campaigns.
Its a Pay Per Click advertising way in which when any customers clicks on your then only you have to pay money which makes it cost effective.
In this previous blog we have discussed the importance and types of Facebook ads but we have to know first how we can use these Google ads to increase the organic traffic.
So, now we are going to discussed how we can enhance our online presence to get better results and get more organic leads.
How to use Google Ads for business?
The first and most important think is that we must know about who are our target audience what is the purpose of our business.
There are few steps:
1.Set up your Google Ads account
Firstly you have to create your Google ads account by visit the site where you have to add your basic personal details like names ,email address , website URL with desired password.
2. Set Up Your Billing Information
Once the Google ads account is set up the charges for your Google Ad campaign will be charged where you will choose your mode of payment.
3.Choose your Google Ads Campaign goal and its type
-Once the Google ads account is set up your goal must be clear what you want from the Ad campaign like you want generate leads,increase sales or want to promote your businesses.
-There are many types of ads campaign like search network,Video Network, shopping ads you must choose those ads which suits your marketing and your audience.
4.Choose your Keywords
-Choosing right keywords is always must you can add 15 to 20 keywords in your ads.
-Choose those keywords which are having high search volume.
5. Target Audience
To ensure that your ads reach the right audience, it’s important to select your target audience based on specific criteria such as location, interests, and behaviours.
6.Set Your Budget
Set your overall budget how much you want to spend on your Google ads campaign on daily basis this will show how often your ads are shown to customers.
-After creating a ads it must be clear, concise and in readable format.
-Using strong call to action will enhance the customers actions on Google Ads.
8.Monitor Your Performance
Regularly tracking the performance of Google Ads campaign is must because it will help you how the impressions,clicks,conversions,cost per click is coming by using Google Ads Reporting tools.
9. Optimize Your Campaign
After getting the report of your Google Ads you must need optimize it always to enhance its performance like adjusting your settings,doing changes in the ad formats,revising the investment budget on the ads to maximise the profit.
By using Google ads for business you can increase your organic traffic by setting up your profile on Google ad account. How much you should spend on your ads so that in the least spending you get more businesses from this platform. Always checking the performance of the Google Ads so that you can see the metrics of ads is there anything you to need change so that the marketing efforts should go in right directions and by searching with your business keywords you can ca.me on first page of google .