How to Use Email for Target Marketing

How to Use Email for Target Marketing

Email Marketing is an effective way to pursue a different target market. Because many email marketing solutions enable you to send emails to specific “segments,” or smaller pieces, of your subscriber list.

Let’s explore how to use email marketing to target different markets by walking through the steps:

Step 1: Gather Subscriber Data: Without having any data about your subscribers, you cannot know what they want. There cannot be any way to slice your list into smaller and targeted segment.  
Email marketing solutions allow you to use “behavioral” information to segment your lists. This means you can create target market lists based on which links your subscribers clicked or which email they opened.

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Step 2: Create Your Segments: Once you have information about your subscribers, you can start looking at the data to discover target markets. This takes a little investigative work, but luckily email marketing solutions provide decent reporting functionality. So with email marketing, you can learn which emails your subscribers opened and which links they clicked.

Step 3: Use Segments to Send Targeted E-Mails: These targeted emails will reach to those subscribers who are interested. It will contain marketing messages and offers (such as coupons) that have been created to tout the selection.
No marketing approach is as effective as email marketing. And, thanks to email marketing, target marketing is in reach for any business, no matter how small.

Here are a few targeting tactics for building out an email with maximum relevance and resonance to your customers.

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