Email marketing is a useful tool. It lets enterprises keep in touch with their customers, allowing them to share updates, promotions, newsletters. It also helps build customer loyalty and finding new customers. But how to stand out in the email inbox is the primary question of every marketer.
In this blog, we will see a few practices of how to stand out in the email inbox.
How to Stand Out in the Email Inbox
Subject Line
Your email subject line is your brand’s first impression on consumers. It is important to stand out from the crowd. The average subject length ranges between 50 to 100 characters. While writing the subject line, consider your tone, your offering, and your audience.
Design
The design does influence emails. Once they open your email, the first thing they will notice will be your design. Having a good, well-branded, and customer-centric design says a lot about your company. It shows that you’re serious, professional and that your content is trustworthy.
Timing
The best three days to send an email are Tuesday, Wednesday, and Thursday. Studies have shown that these days have the highest email open rates. Although the numbers have proven otherwise, it’s still all subjective. Analyze the time zone and plan accordingly.
Keep Your Lists Clean
Email validation is also known as cleaning your email list. This process helps to eliminate unwanted and junk email addresses. Make sure your brand stays out of the dreaded spam folder by regularly cleaning your lists to ensure duplicates, outdated email addresses, and other inconsistencies aren’t slowing you down.
Use Images
It only takes people 7 seconds to make an impression. A majority of the people are visual learners, they respond best to the images. Emails with exciting images give people many more reasons to open. So, include images in the content and keep the email campaigns exciting.
Keep Short
An excess amount of text can be boring and time-consuming. Most successful emails are short and straight to the point. Only include important messages in the email, most subscribers are not interested in your company’s backstory. Having an introduction, call to action, and social button in your email.
Mobile Friendly
More than 66% of opened emails occur on mobile devices. Your emails must always be optimized for mobile devices. Many of us check our phones in the morning as our first task. You are potentially missing out on a large number of clicks and sales if your emails aren’t optimized for mobile.
Segmentation
Segmentation means dividing up your audience into specific groups. By appealing to particular interests or needs within your clientele base, you can avoid wearing out your welcome with email readers. Effective email marketing software makes it easy to categorize your customers and develop campaigns for the different types of customers that visit your office.
By following these practices you can stand out in the email inbox.
