Many small businesses don’t have a large budget to spend on advertising and to reach new customers. By adopting online marketing activities one can reach new customers at a very affordable rate. Here we will discuss how to reach new customers without spending too much?

How can you reach new customers without spending more?

With new online marketing channels, small organizations have never had more access to cost-effective, trackable marketing tools.


Here are few ways for reaching new customers online.

Encourage customers to join your email list

Email marketing is the most preferred platform for digital marketing. Research has pointed out that an email marketing campaign has a higher return on investment (ROI) rate than any other digital marketing channel. Email marketing ROI is over $38 for every dollar you spend.

Offering discounts to bring new customers is a great practice to encourage anyone to join your mailing list. It is advisable to include contact fields to gather more information.


Blogs are a great source to showcase your products and services to your customers. Publishing posts gives you an easy way to show your expertise and reach new customers when they search your products online. 

Encourage reviews

reach new customers

Expanding your reviews is one of the best ways to make a good first impression on customers. Having high-quality reviews on the website has been proven to help increase sales and exposure. It’s worth putting some time and effort to make this happen.

Ask for referrals

reach new customers

Referrals are the most effective ways to reach new customers. Don’t be afraid of asking your customers to refer you to some valuable new customers. Send personalized messages to your loyal, most engaged customers.

Create a survey or poll

You can create a survey or send them a quick poll to get a better sense of their interests and behavior. For example, if you know that many of your customers find you through a specific review site, consider increasing your efforts there so you can continue attracting new customers through that specific channel.

Some examples:

  • What products or services are you interested in?
  • How did you hear about us?
  • How can we serve you better?

You can reach new customers with ease

Ready to reach new customers with a small business budget? Gather cost-effective online marketing tools with the support of your existing customer base. The above points will surely benefit you in reaching new customers.



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