How to move Business Emails marketing campaign from spam to inbox?

Remove mail going to spam box
Remove mail going to spam box

If you are a marketer then you must also get irritated when your official email marketing campaign goes in your spam folder. Then all your hard work is of no use from crafting emails to scheduling the campaign. Even it will distort the image of your company.

The question that arises is why your emails are landing in the spam folder there must be many reasons:

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  • Unverified domain
  • Poor sender reputation
  • Content issue
  • Spam Trigger Words
  • Excessive Images/Attachments
  • Sending email campaigns too frequently
  • Misleading subject line
  • Not offering unsubscribe option
  • Blacklisted IP address

These are the major reasons for your email marketing campaign spamming you can find out the reason for your mail spamming but what we will do is inbox our mail from the spam folder no worries we will discuss it in this blog.

1. Build Reputation for sending better email marketing campaign 

 

Build Reputation
Build Reputation

Sender Address- Use a professional email address that is associated with the domain of your company.

Buying email list –
If you will buy the list of data from the other source then the chances of spamming will increase by 70%. The purchased email list contains “spam traps”.It’s unethical also and violates laws and decreases brand value.

2. Clean your email list 

 

 

Clean your email list 
Clean your email list


Before sending any mail campaign always clean your list by noticing the behaviour of the customers if they marked you unsubscribe remove them check the bounce back rate remove those users who are not interested even didn’t open your mail. It will improve the deliverables of your mail and your brand reputation.

3. Optimizing Email marketing Campaign Practices

 

Optimizing Campaign Practices
Optimizing Campaign Practices


Segmentation Matters-
Send email campaigns to very niche audiences you are interested are for higher engagement and relevance.

Email sending time and frequency -This is one of the major importance like at what time you should send the email if you are campaigning for sales purposes then morning is a good time and don’t send bulk emails continuously to the same audiences take some breaks.

Unsubscribe option –A clear and concise button for unsubscribing will help you to remove those emails that are of no interest because if you don’t remove them they will mark you as spam.

Warm-up email- If you are sending a bulk campaign start slowly instead of bombarding at once to avoid the spam filter triggering

4. Monitor your Email marketing data and feedback


Track Deliverability-
Use tools to check the performance of the campaign like whether your email is not going into the spam folder or your overall report of the campaign.

Whitelisting Requests-Add instruction to the sender to whitelist your email.

Feedback mechanisms-Always encourage the recipient to send feedback to you which helps to increase your brand value.

5. Email Validation

 

 

Email Validation
Email Validation

Regularly verify your list and remove invalid and inactive email addresses.

6. Reputable Email provider services for Email marketing 

For sending the bulk mail campaign then you must collaborate with a trustworthy email partner that provides you with the best platform for directly getting your corporate mail into the inbox instead of a spam filter.

This will increase the trust in the brand and its visibility with data protection with proper scalability growth.

The best email provider services for better sales, lead generation, and better deals you can use the email marketing services of a Sales-push.

Conclusion

To avoid emails landing in spam folders, marketers should focus on building a reputable sender address, maintaining a clean email list, optimizing campaign practices, monitoring data and feedback, implementing email validation, and using reputable email provider services. These practices increase deliverability, engagement, and brand trust, ensuring a successful email marketing campaign.

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