How to identify and target intent-based keywords for your business?


In the digital world of digital marketing, keyword research is king. In today’s time, marketers focus on intent-based keywords, targeting users at specific stages of their buying journey.

However, identifying and targeting these intent-rich keywords can feel like solving a secret code. This blog will help you how to find intent-rich keywords according to the customer’s persona.


1. Know the buying behavior of your customers for doing keyword research which is intent-based

Consider your customer characters in a story. Each character has different requirements and purposes behind purchasing your item. To begin with, sort out (your purchaser personas). Then, learn about their story: what steps do they take (their buyer journey) before making a purchase decision? This assists you with utilizing the right words (keywords) to grab their attention.

2. Do Brainstorming with keywords and find the keywords

Do Brainstorming with keywords and find the keywords 
Do Brainstorming with keywords and find the keywords

To get started, think of keywords that are related to your products, and services. Use apparatuses like Google Keyword Planner, Semrush, or Ahrefs to find related terms and your rundown. To get valuable keywords into your audience’s language, search the pages of competitors and the way that conversations take place on social media.

3. Recognize the Role of Emotions

Buying decisions are always influenced by emotions. Whether it is for comfort, the requirement for security, or the premium experience. Understanding the emotional triggering point of the audiences of your interest group which help you to craft and compel the message or content.

4. Categorize your keywords 

Categorize your keywords 
Categorize your keywords

Once you get the list of keywords make a list of them and then prioritize the keywords according to their volume search you will target the keywords that have less competition and more volume and use can make a content and keywords-rich website or blog.

5. Draft a content 

After you do all the research find the correct keywords and finalize the keywords now the game comes to content creation which is keyword reach Having the personalisation in their message with good keywords used in it will help you to get organic traffic.

Bonus tips Conclusion

Keep your keyword research ongoing! Trends change, and the audience’s language changes. Regularly revisit your keyword research, analyze data, and incorporate new insights to stay ahead of the curve.


In the world of digital marketing, understanding and targeting intent-rich keywords is important. Start by knowing your customers’ buying behavior in detail, then brainstorm keywords using tools like Google Keyword Planner. Emotional aspect of buying decisions, categorize keywords and prioritize based on search volume. Craft content with personalized messages including these keywords for a keyword-rich website. Keep keyword research ongoing to adapt to changing trends and language.

About Us :
Sales-Push (Marketing Automation Company). We offer affordable, full-service “Digital Marketing” to SMBs all over the World.


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