How to Design Your B2B Website to Maximize Conversion

Design Your B2B Website

There are several ways to increase the conversion rate, the very first thing you need to pay attention to, is your website design. Your website is probably the first thing your audience will get familiar with.

A well-designed website is one of the most critical parts of your business success.


As per the recent study, marketers say that building a website or a landing page is one of the main challenges faced by them.

Having a well-designed website can help you to generate more leads through your marketing campaign. If your website is well designed and well optimized then it will attract your visitor to stay on the website and explore more things or click on the links, etc.

But how do you know if you are doing it right? Because there are so many variables to consider in the construction of a lead generation website.

In this post, you are going to know some of the effective ways to maximize conversion on your B2B website.

Design your product or offer for your users

Your product is the core thing of your business and probably is the reason why you have created your website.

A website meant to solve your users’ issues and problems. The first step to maximize conversion from your website is to have a great product that solves your customer’s problems then you can design irresistible offers.

You could give additional value by adding extra high-quality products to their cart for free if they purchase your products.

Make sure your product doesn’t only meet your user’s requirement but also has a user-friendly interface that’s not confusing and complex to use.

Use directional cues to guide users through your website

Directional cues work as a guide to perform a certain action. They are visual elements that guide or lead website users toward important sections of your website or landing page, like in the below example.

Use directional cues to make visitors perform the desired task.

By the way, what are directional cues, you ask?

They are visual aids such as arrows or eye gaze that point directs users to the most important elements of your website.

Visual cues could also be in the form of a person staring at an element. For example:

Limit your focus to target only relevant audience

Everyone can’t be your audience or potential buyer of your product, right?

You should create content that has the ability to engage your target audience and convert them into a customer. Your content should be focused on solving your target audience’s challenges and issues.

Stop creating content for everyone, focus on energy on those leads who have the potential to convert into buyers. Customer loves customized content, it apple them and encourage them to take the mention action.

In fact, it’s so important that 74% of customers feel frustrated when website content is not personalized.

Create a responsive website to cater to users on any mobile device

As per a study, by 2019 mobile advertising is expected to represent 72% of all US digital ad spending.

80% of internet users own a Smartphone, every tech-savvy entrepreneur must create a mobile-optimized website to cater to their mobile users.

You could lose your visitor if your website is not mobile-friendly or if your visitor finds out that they are not able to use the website effectively because it looks nice on a computer screen but broken on mobile devices or if your website is not mobile responsive.

User experience is a core factor that can help you to boost your business.

Create a Landing Page for every Marketing Campaign

A landing page is a special web page created specifically for the purpose of encouraging a customer to land on a specific page.

If you want to get the best out of your marketing campaign don’t make your lead land on the homepage. It’s a bad idea but unfortunately, 52% of B2B PPC ads point towards a homepage, not a landing page.

You should create separate landing pages for your campaigns and advertise specific products on those pages.

Since you target different customers at different customer journeys, it’s important to send a unique message at each point and for this, you need a separate landing page every time when you design a campaign.

Multi-channel Marketing

It is advisable to market your product on more than one social channel. Multi-channel marketing is a great way to keep your customers in sync across your different marketing touchpoints.

One of the golden rules on current marketing is that you must be where your customers are.


Every B2B website should be designed with the user in mind. Your every marketing activity should be design around a customer persona.

If you implement the web design practices as laid out in this post, you’ll boost your traffic, acquire more leads, and grow your sales exponentially.


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