In addition to creating a highly targeted campaign, Email-Marketing can offer companies several benefits, compared to other online marketing options.
With a massive amount of emails delivered to our inboxes every day, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to consider when developing an email marketing campaign, including:
- What platform will your end-users view the email in?
- Which day of the week should you send your emails to get the highest click-through rate?
- What is the desired action you want recipients to take upon reading the email?
- Are you sending the “right” message to the “right” people?
The following are a few of the types of measurements that can be used:
- Bounce rate: the percentage of total emails sent that could not be delivered to the recipient’s inbox
- Delivery rate: the percentage of emails that were actually delivered to recipients’ inboxes.
- List growth rate: a measurement of how fast your email list is growing. A list of subscribers will vary over time as some recipients unsubscribe and new recipients subscribe to receive emails.
- Click-Through-Rate (CTR): the proportion of the audience who clicked on one or more links contained in an email message.
- Email Sharing: the percentage of recipients who clicked on the “share this” button to post email content to a social network site.
- Conversion Rate: the percentage of recipients who clicked on a link within the email and completed the desired action, such as filling out a form on your website.
- Open rate: The number of recipients that opened the email.
If you use an Email Marketing platform you will be able to pull this information and create reports at any time.
If you are looking for someone to manage your email marketing campaign, contact us.
