How to apply for Facebook Subscription Messaging

Facebook Subscription Messaging

Facebook subscription messaging gives a business page the option of sending regular content to a person on Messenger.

It is one of the 17 types of messaging defined by Facebook — specifically news updates or integrations with a productivity or fitness app.

It is governed by a 24+1 Facebook Messenger rule.

In the first 24 hours of a user opting in to messaging, you can send unlimited updates, promotional and non-promotional.

After 24 hours, you can send unlimited non-promotional updates and one promotional follow-up. This is called the 24+1 Rule and what Facebook calls “standard messaging.”

How to apply

Step 1: Request Subscription Messaging in Facebook Page Settings

Log in to Facebook Page< Go to the settings<Go to the Messenger Platform, request subscription messaging from Advanced Messaging Features.

Step 2: Complete the Short 3-Part Application for Subscription Messaging


The subscription messaging request has three parts — pick a category, describe the nature of your chatbot, and give a couple of examples.

The three categories to choose from are:

  • News
  • Productivity
  • Personal Tracking

Provide additional details, describing the information and update services your chatbot provides.

Give 2 examples of subscription messages your Page will send.

Subscription messaging is an important thing to apply for on your Facebook page. If you have any questions, join the community and ask in the Facebook group

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