How To Add Quizzes in Facebook Lead Ads

Facebook Lead Ads

Facebook lead ads allow you to run lead generation campaigns directly on Facebook to capture leads easily.

Quizzes are one of the most effective forms of Facebook ads as they are user-friendly and usually don’t ask too much information from users.


A quiz is a good way to offer something new and fun for your audience. It is less competitive but gives a great result because it is an underutilized marketing tactic.

This article will guide you to create a Facebook quiz ad. Now let’s look at a step-by-step guide to using online quizzes in Facebook lead generation campaigns.

Set up Lead Generation Campaign

Go to the Facebook Ads Manager and create a new campaign and as a campaign objective make sure to choose the Lead Generation option.

Facebook Lead Ads


Then enter a name for your campaign and click Continue.

Set up Audience Targeting

Go to the Audience section of your campaign and create an audience or use the previously created audience.

Select the locations, age groups, genders, and languages you want to target.

Facebook Lead Ads

To refine your audience go to the Detailed Targeting Section and select location, demographics, interests, behavior, and connections.


You can also target by connections. Click the Add a Connection Type drop-down list to see options to target people who like your Facebook page or have used your app or their friends. You can also exclude people who have already interacted with your business.

Facebook Lead Ads


Once done click Save This Audience.

To use previously created audience click Use a Saved Audience.

Facebook Lead Ads


Select placement and budget for your Facebook Lead Ads

Choose the place where you want your ads to be shown. If you choose Automatic Placements, Facebook will optimize your ad placements based on where there are higher chances to be seen.

Facebook Lead Ads

Also, set your ad budget and schedule (time and date), once done click continue.

Choose Ad Creative for Your Campaign

Choose the format of your ad i.e. how would you like your ad to look.

Facebook Lead Ads

Next, fill the detail of your ad that includes text, display link, headline, and news feed link description. Also, select a preferable call to action.

When you are done with the fields, you see a preview of how your ad will look like in various places like the mobile news feed, a desktop news feed, Facebook stories, and so on.

Create a Lead Form for your Quiz

The last step is to create the lead form for the quiz.

To create a form, scroll down and click the New Form Button

Choose Form Type (either More Volume or Higher Intent)

Facebook Lead Ads

Next, fill the introduction information. Write down the headline, select an image, and choose the layout for your form.

Now add your questions. Customize the headline (optional). Select the pieces of information you want to ask.

Facebook Lead Ads

Now, you need to create the questions for your quiz. Click the Add Custom Question option and select the type of question you want to add.

Facebook Lead Ads

Customize the Thank You screen

Facebook Lead Ads

Then click Finish or Save (if you want to come back to the form later).

Once you are done click the Confirm button to make your campaign go live.

Done! Your Facebook lead ads quiz is now live.


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