How Marketing Automation Helps Businesses

Marketing automation helps businesses

In today’s competitive world every marketer in under constant pressure to get the positive result from his/her marketing strategy in lesser time. Fortunately, now marketer has a marketing automation tool to make their work easy.

Marketing automation is far more than just the support tool, it smoothens the marketing task and even eliminates the various tedious day-to-day task.

Let me tell you how it helps in your business:

  • Can boost sales productivity by 14.5% on average, and reduce marketing overhead by 12.2%
  • Delivered a personalized experience by altering the content as per the audience
  • It has the ability to coordinate a multi-channel campaign
  • Tests your work, rectifies it (if require) and again tests it
  • It improves customer retention
  • You can get complete detail of prospect activity by linking data from CRM to campaigns
  • Easily identify and prioritize the hottest leads
  • Nurture cooler leads until they’re a sales-ready i.e. conversion from a cold lead to hot lead
  • Your sales and marketing teams can work together to create a seamless experience for your buyers
What marketing automation platform offers to businesses
  • Advanced email marketing
  • Lead nurturing
  • Website and prospect tracking
  • Forms and landing pages
  • Blended lead scoring
  • Seamless campaign execution and tracking
  • Reporting and Analytics to identify gaps in your business process
  • Increase cross-selling or up-selling

A marketing automation tool is a must if you are seriously attempting to grow your online presence and gain more followers on social media that ultimately convert into sales.


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