Social Media Marketing involves various tasks wherein several social media platforms such as LinkedIn, Facebook, Instagram or Twitter are used to perform those tasks. It involves brand awareness, promoting product/service, building connection and generate website traffic via social media platforms.
1. Investment in social media will become a necessity
Till 2013 you have the choice of social media promotion and marketing. But now (from 2014) there will be no such choice available because it became a necessary Marketing tool.
2. Google+ will emerge as a social media giant
While Facebook continues to lead in terms of number of active monthly active users 1.15 billion, Google+ is quickly gaining steam, and in fact, now has the second-highest number of monthly users (343 million).
3. Rise of social media integrated platform
Social media marketing is not only dependent on a single site; there are a lot of social media sites available; day by day this number is increasing abruptly. There will be some difficulties to handle all these sites one by one. So, an integrated platform will be essential to manage them in one place.
4. Investment in social media will become a necessity
Till 2013 you have the choice of social media promotion and marketing. But now (from 2014) there will be no such choice available because it became a necessary Marketing tool.
5. Image-Centric Social site will get huge success
6. Content curation will be boosted
Content is king, whether you like it or not. Creating more and more content will be among the top priorities for marketing teams in 2014-15. Curation of content will be more popular day by day.
