Email marketing is the first step in any digital marketing campaign. Email marketing is combined with automation that helps in keeping customers engaged, track their customer journey, and boost conversion. Let’s look at what is email marketing software?

What is Email Marketing Software?

Email marketing software helps in managing your contact lists, designing, and sending effective emails. Also tracks whether these emails are opened and read. The best part is it is cost-effective and easy to start.


Let’s focus on the following list of email marketing software

Hubspot Email Marketing Software

email marketing software

HubSpot email marketing software makes it very simple to start running personalized email marketing campaigns. The interface is very easy and content creation simple, one can always send the most relevant content to their lists. Apart from it, one can also track reports with in-built analytics. So you can continually improve your open and click-through rates.

It is free with basic functions, then upgrade to their Marketing Hub Starter Package for $50/month.


email marketing software

SalesPush comes with an advanced Email Template Builder as well as dozens of responsive pre-built email templates for you to start from scratch. You can use the power of A/X testing to find out what works and what doesn’t quickly and easily. You can create a list of contacts using specific parameters. By using email push you can make your emails stand out to your subscribers by tailoring content and personalization. It also provides you real-time support – Chat Support + Email Support + Phone Support.

It almost free Basic Plan is of $1, it includes15000 email credits and 2500 contacts and paid plan is of $49 per month in which you can have 50,000 Email Credits / Month


email marketing software

Sendinblue helps businesses to establish and grow relationships through marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads, and retargeting ads. Sendinblue’s email design functions make it easy to create a great-looking email.

It has a free plan that allows unlimited contacts, and 300 email newsletter sends per day. Its paid plan: Lite plan starts at $20/month, allows up to 40,000 sends per month with no daily sending limit.


Omnisend is an all-in-one email marketing automation platform built for growth-focused e-commerce. Convert visitors into customers, create personalized emails in minutes, and automate your email marketing. You can utilize its insights to send out more relevant email marketing messages.

Its Standard Plan starts from $16 per month, in which you can send 15,000 emails/month and get access to their automation features.

You can also start with their free 14-day trial.


SendPulse is a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with lots of professionally-designed email templates that can be easily customized. You can also schedule these emails to send out at the right time based on the behavior of the users. It also lets you analyze the open and click rates as well as the read and unread rate of each subscriber.

Start with its free mail plan is that allows an email list of up to 2,500 subscribers and sends up to 15,000 emails per month.

You can upgrade to a premium plan, that costs $9.85/month. They also have a pay-as-you-go plan with 10,000 emails for $32.


Mailchimp is a name that you have heard many times in email marketing tools. The free plan provides basic email marketing features like email creation and scheduling.

Its smart recommendations feature makes this software a great email marketing tool, which provides valuable audience insights to optimize marketing efforts. Mailchimp lets you automate your emails, you can easily send out welcome emails, order confirmations, abandoned cart reminders.

The free plan users can upload up to 2,000 subscribers and can send 12,000 emails per month. The charge is based on the size of your email list, so if you go over the threshold of 2,000, you join their 2,000-2,500 plan at $30/month.


Mailjet comes with collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. This email marketing tool also helps you to add dynamic content so you can create personalized emails for each recipient. This helps you get better results out of your email marketing campaigns.

With their free plan, you can send 6,000 emails per month or 200 email addresses per day for unlimited contacts.

It’s paid plan starts with $9.65/month where you can send 30000 emails per month, with no daily sending limits and 24/7 support.


Above email marketing tools will help your organization to grow and achieve higher conversion rates. Email marketing is the most effective digital marketing to boost your revenue.


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