Actually they are looking for statistics to compare subscriber engagement for open, click through and delivery rates, ideally within their sector. Fortunately, there are a number of good options to compare email stats because we are living in a truly digital world. Hence globally data sharing is a much easier task. The best are compilations by email marketing service providers who produce statistics across their clientsâ campaigns.
These are the latest sources I recommend from various sources as well as my compilation of the latest data. This fundamental report is natively taken from mailermailer.com.
Let’s check out the report
Industry | Open Rates | Click Rates | Click-to-Open Rates | Bounce Rates |
Accounting and Finance | 6.6% | 1% | 14.8% | 0.6% |
Architecture and Construction | 12.3% | 0.7% | 6.1% | 1.7% |
Arts and Crafts | 20.4% | 3.4% | 16.6% | 1.1% |
Association and Organization | 15.2% | 2% | 13.3% | 1.3% |
Business Supplies and Services | 18.4% | 2% | 10.6% | 1.4% |
Computers, Electronics, and Software | 11.2% | 1.3% | 11.9% | 1.1% |
Deals and Coupons | 8.2% | 2.2% | 26.2% | 0.4% |
Education | 12.1% | 1.8% | 14.8% | 1.7% |
Entertainment | 13.2% | 2.3% | 17.2% | 1.2% |
Event Planning | 7.3% | 0.9% | 11.8% | 0.7% |
Family Services | 15.2% | 1.1% | 7.6% | 4.1% |
Fashion and Beauty | 12.2% | 2.6% | 21.3% | 0.9% |
Food, Beverage, and Agriculture | 18.6% | 3.5% | 19.1% | 1.1% |
Government and Politics | 8.2% | 1.4% | 16.7% | 0.6% |
Healthcare | 11.9% | 0.8% | 6.6% | 1.2% |
Hobbies | 4.2% | 0.9% | 22.1% |
|
Home | 16.4% | 3.1% | 18.8% | 0.7% |
IT Services | 14.8% | 3.5% | 23.5% | 3.1% |
Journalism, Publishing, and Printing | 13.5% | 1.7% | 12.7% | 0.7% |
Legal Services | 11.1% | 1.1% | 9.6% | 2.1% |
Leisure, Travel, and Tourism | 14.8% | 2.9% | 19.4% | 0.6% |
Manufacturing and Distribution | 28.7% | 2.9% | 10.2% | 1.9% |
Marketing, Advertising, and PR | 15.4% | 2.3% | 15% | 0.6% |
Museum and Galleries | 18.7% | 2.2% | 11.8% | 1% |
Nutrition and Pharmaceuticals | 13% | 1.9% | 14.7% | 1.7% |
Other | 5.3% | 1.1% | 20.2% | 0.4% |
Pet and Animal Services | 14.2% | 2.6% | 18.3% | 0.9% |
Real Estate | 12.9% | 2.2% | 17.2% | 1.2% |
Recruitment and Staffing | 3.9% | 1.9% | 49.1% | 0.5% |
Religious | 9.7% | 1.4% | 14% | 0.8% |
Restaurant, Bar | 9.2% | 0.5% | 5.2% | 1.5% |
Science and Biotechnology | 16.1% | 2.9% | 18.2% | 3.1% |
Security and Law Enforcement | 19.2% | 7.5% | 39% | 0.8% |
Sports, Fitness, and Recreation | 14.8% | 2.5% | 17.1% | 0.8% |
Transportation | 12.7% | 2.6% | 20.1% | 1.4% |
