If are doing email marketing for a while, you may have noticed, over time, it gets harder and harder to keep your engagement rates high. Customers are blinded by the hundreds of emails they receive per day, often generic and not very personal. Email inbox is a fragile place, where only the strongest emails make their way. maximum messages get deleted without ever being opened, and some don’t even make it out of the spam folder.
From having a captivating subject line to designing glossy email content, let’s have a look at some of the email engagement strategies.
Email Marketing Engagement Strategies
Segment email list
The first thing you’ll want to do is figure out who you should be talking to—and why.
Some of the most popular characteristics marketers use to segment their lists include:
- Job title or function
- Purchase history
- Website activity
- Past email clicks or opens
Why is this important? For one, people’s inboxes are overflowing with marketing emails. If you insist on sending messages that fail to pique their interests, they’ll quickly tune out. And secondly, segmenting your lists gives you a chance to customize your communications, creating tailor-made messages that resonate with your intended audience.
Have a strong subject line
It is important to have a strong subject line that will appeal to recipients to read the email and engage with them. Keep the subject line short and descriptive. Including a coupon code and emoji in the subject line is also a creative way to boost engagement.
Optimize for mobile
More than 50% of emails are opened and read on mobile phones, it is important that your email content can be read and understood easily on a smartphone. Take leverage of images and graphics, and keep your mail short and optimize your email content for all devices.
Send triggered drip campaigns
Drip campaigns are a set of pre-written messages that are sent to recipients over a certain time. Use drip campaigns after someone subscribes to your email when they add the product to their shopping cart or registers for an event.
Have a great email design
Having a clear and creative email design is an essential part to boost engagement. Using eye-catchy and relevant images will encourage the recipient to read the entire email.
Automation makes a big difference. It helps marketers by enabling them to create personalized and relevant email campaigns. Automation also allows creating dynamic content and A/B testing, which are just two of the many benefits of automation that can help you boost email engagement. It also saves you a lot of time and helps you communicate with the subscribers at the right moment.
Everyone loves hearing their own name. Emails that contain the name of the recipient in their subject line had a higher click-through-rate than emails that did not. Personalization allows adding value to your emails, tailoring them to the preferences and interests of your subscribers. Creating personalized email marketing campaigns boost engagement rate.
Email engagement can boost your conversion rate and also help your organization to grow. By taking the keynote from the above points one can boost the email engagement.