Email Marketing Critical Success Factors

It contains many important things to make Email Marketing Successful.

Following are some important tips to know about Email Marketing success:

• Data Quality: You should ensure your contact database only includes people who are fully opted-in. It is easy to think you can email anyone, but in both b2c and b2b environments you actually need permission to send email communication.

• Effective Segmentation: It is often tempting to broadcast an email message to a large database in the belief that greater numbers will improve performance. This is rarely the case and you will achieve greater performance through highly targeted data segments. This will ensure your content is more relevant to each specific audience.

• Strong Creative: Email marketing as with any communications medium relies on good content to be effective. This is both copies with strong calls to action and design. When it comes to the design if you are using HTML keep it simple, with at least one call to action above the fold.

• Landing Page: Email marketing effectiveness has much to do with the campaign landing page as it does the creation of the email. It is, therefore, crucial that the landing page is properly optimized to receive traffic. 

• Integrated Communications: Email marketing is well documented to work more effectively when integrated with other communications.

• Performance Metrics: The easy metrics to measure are open and click-through rates, bounce rate and unsubscribes.

In short, Email marketing success depends on various factors and KPIs. What is your Email Marketing Success factor? We would love to hear that, share your thoughts in the comment section.

Also, check out Neil Patel’s Guide to Successful Email Marketing.