Email campaign management includes marketing activities that range from creating an email list to designing and designing the content of an email to sending them timely to subscribers. In this blog, we will discuss the steps involved in the email campaign management process.
Email Campaign Management Purpose
Purpose of Email Campaigns:
- What do you want to achieve through this email campaign?
- “Are you launching a new product?”
- “Are you trying to build brand loyalty?”
Email Campaign Management Process
Planning It Correctly
It is a good practice to have a step-wise email campaign schedule. It will help you avoid the hustle or procrastination by setting the right timeline. Decide on the number of emails that you are going to send.
Building An Email List
Email marketing starts with an email list. You must also work on your landing page or opt-in form that acts as a lead magnet and offers valuable information to the user in return for the email address.
Segmenting Email List
Segment the list on every detail that is available like locations, recent or past purchases, frequency, and demographics. This serves as an important step in sending relevant emails to the subscribers.
Preparing Email Copy
Conceptualize the theme and draft interesting content. Based on those metrics, write a suitable subject line, From the name and copy of the email.
Every email must be carefully tested. It must be checked for the links. Every link and CTA should check whether it is redirecting the user to the right page.
Sending Email And Analyzing Metrics
The digital manager’s task does not end at this. He/She has to constantly keep a track of every email metric like click-through rate, open rate, bounce rate, and unsubscribe rate.
Types of Email Used in Email Campaigns Management
- Welcome emails
- Transactional emails
- Seasonal emails
- Invitation emails
- Newsletter emails
- Abandoned cart emails
Email Campaign Management Best Practices
- Subscribers set their email preferences
- Add alt text for the images
- Plan drip campaigns
- Send wishes on birthdays and anniversaries
It is important to understand that email campaign management is a part of email marketing. Successful email marketing is only possible when you have an efficient email campaign.