Many email marketing services offer of email autoresponder feature. In this blog, we will see what are email autoresponder in email marketing?
What is Email Autoresponder in Email Marketing?
In simple words these are automated email sometime can be a series of emails that you schedule, and send automatically. When used correctly, they can help in building trust between your brand and subscribers.
Digital marketers use an email autoresponder to:
- Send an important email to subscribers
- Move leads along the marketing funnel
- Sending customized emails to specific segments of your email list
- Generate income by driving engagement and upsells
Types of Email Autoresponder in Email Marketing
A welcome email is the first message that an organization sends to a person who signs up for a newsletter or creates an account of any sort. These emails are simply a way to welcome new users to a brand.
An onboarding email is a message which a user receives right after subscribing to your services. Very often, brands send an onboarding email series to guide and educate subscribers about how to use a product effectively. Onboarding emails are usually sent at specific intervals.
Upsell and Cross-sell Emails
These emails are the emails that are sent after you purchase a product. This email contains items similar to what you’ve purchased or recommendations based on what you’ve previously bought.
If you run any kind of online business, these email autoresponders provide a simple way to encourage customers to buy more and return frequently to your website.
Abandoned Cart Emails
These emails are designed to remain customers who’ve added an item to a shopping cart but haven’t completed checkout. Reminding the customers that they’ve left something behind and it’s waiting for them.
Need of Using Email Autoresponder in your Email Marketing
Lead-Nurturing: Lead nurturing by providing them interesting, relevant content.
Increased Engagement: Subscribers are more likely to engage with relevant content sent at exactly the right time.
Better Communication: Email autoresponder is an easy way to keep customers up to date with your news and offers.
Boost Customer Relationships: Personalized messages make for a better customer experience. This helps build brand trust.
Time-Savings: Email autoresponders save time as they are automated and can be sent with a click.
Creating an Email Autoresponder in Email Marketing
The first step is to figure out what you want to achieve?
- Whether you want to establish and nurture a relationship?
- Want to launch a new product?
- Promote services?
- Do you want to upsell or cross-sell?
- Whether you want to raise brand awareness?
- If you want to grow your relationship, consider a welcome email, case study, and success story.
- If your goal is to increase conversion, abandoned cart, upsell, cross-sell, and sales emails are effective.
- Creates emails that help them at their point of need.
- The email copy must be crisp, compelling, and actionable.
- Your emails must not be too frequent, nor should they be too far apart.
- Test out different sequences until you find your sweet spot and go with that
Write an Email for Your Series
It is important that your email convey your message to your subscribers. It’s important to keep in mind that when a subscriber opens your emails. Everyone wants to know what is in it for them. So rather than talking about your products or services. Think about how your business can solve your subscribers’ problems.
Queue your Emails
Upload your content in templates that are provided by your email service provider. Ensure that your sequence matches your branding. After that schedule, your email and set a trigger.
Test and Analyze Your Outcome
It’s important that you regularly review the content in your autoresponders to ensure the information is up-to-date. You might even want to add new emails to your sequence as your business grows. Tracking your emails over time will allow you to measure their effectiveness.