Many small business owners have a perception that digital marketing is not their cup of tea, it is only for large businesses. But the fact is totally opposite to this perception, there is an equal opportunity for all the businesses in digital marketing.
What is digital marketing?
This term needs no introduction. But for all those who don’t have a clear understanding of the term here what digital marketing is-
It is a giant term under which comes to many channels like Google search, email, social media, website, blogs, and online advertising. All these channels are used to reach out to a targeted audience, promote business, and enhance the network.
Utilizing these platforms is valuable for your business and its growth.
Why a small business use digital marketing?
Let’s see the importance of digital marketing for small businesses.
Contacting the right people at the right time in the right place
Contacting a prospect via phone call (cold calling) is an age-old technique. Now people don’t prefer to attend these types of call. Hence email marketing, social media marketing, etc turn out to be an effective method to increase the chances of your visibility in front of your audience.
Measure your effort and its result
Another great thing about digital marketing that it measures all your activities and result which it produces. It helps marketers to analyze the accurate result in real-time. Such prompt results can’t be achieved through offline marketing. With the usage of digital marketing techniques, you can easily calculate the ROI (return of investment) of any campaign by using analytics.
A plethora of digital marketing tools available with various pricing plans. And when comes to traditional marketing, it’s difficult for small business to compete with large businesses for ad space because ad space costs are very high and generally small businesses have a limited budget.
How small business should use digital marketing?
If you have a small business and want to rise above the stiff competition then digital marketing is for you. Here are some strategies which may help you to survive in the digital landscape.
Content plays a vital role in your digital marketing journey. According to WordPress, nearly 410 million people read over 24 billion blogs every month. A blog is a good way to create attention and keep potential customers engage. Remember your blog must provide something valuable to your audience.
Be active on a Facebook group
The Facebook business group can help you to expand your business. Connect with like-minded people, share and discuss new ideas. Such a group considered an amazing platform for small businesses to connect with the relevant audience.
Use Video Content
According to Brainshark data around 75% of internet traffic is video content. People do prefer video content over text content because it is more attractive and can be easily understood. Host a video on YouTube and even you can create your own official channel to make video marketing more effective.
Make your presence on map tools
Having business information on a map can be useful for your business, as it becomes easy for your client to find your physical address. If you are not on the map be on it because according to Google, 30 % of the people search the location of the business.
Respond to the online reviews
Reviews play an important role in creating goodwill for your business. Before purchasing, the buyer always checks the reviews to know about the experiences of other customers before making a decision. By responding to the reviews, you build trust and reliability in the eyes of the end-users and your business will eventually grow.
With digital marketing, a small business able to reach a mass targeted audience. One must include marketing tools and tactics as a part of their marketing strategy.