Is that only me or you also feel that 2018 has pass early soon. I mean it feels like it was just a few days ago that 2018 started and now 2019 is just a month away.
Every year comes with new plans and strategies to improve your business and achieve more growth as compared to the last year.
But to achieve that, you have to take action. Form new strategies and should work on it because working on the same strategies you have worked in 2018 and expecting a different result in 2019 is of no use.
Today we’ll talk about digital marketing trends. Digital marketing tool makes it easier to connect to your audience and get your message across to potential customers.
Here are some digital marketing trends you need to pay attention to and implement in your business in order to achieve the desired result.
Chatbots
A customer wants a quick solution to their problem and in the absence of this they switch to competitors and you lost your sale. A solution to your this problem is chatbots, implement live chat on your website to answer visitor’s inquiries while they are on your site, this leads to higher satisfaction and low overhead cost.
Read the chatbot statistics for 2018 so that accordingly you can plan your strategy for 2019.
Voice search
Voice search is much easier and faster to carry out searches on search engines rather than typed search. The only limitation has been the poor ability of devices to transcribe voice. However, over the years, voice transcription accuracy has improved to be as good as human beings.
But you must be wondering what does this mean for your business?
The answer is you should optimize the content on your website to target voice searches, voice search is usually longer than typed search. I think this article will be a great help to you have a look.
Artificial intelligence
Artificial intelligence can be used to collect information about leads and customers. This information helps to create relevant content and then send those content to the right people at the right time and increasing the chances of higher engagement.
It also recommends product/service to customers based on their past purchase or buying persona.
Native Advertising
People hate the irrelevant ads, their timing, their content. That’ why the usage of ad blockers is increasing day by day. But we all know advertisement is necessary in order to aware the audience about your product or service.
So how to overcome this problem? The answer is native advertising.
Native advertising is a form of advertising that is similar to the content on a particular page. This means that without marking it as an advertisement, a user should be unable to tell it’s an advertisement.
Read the example of native advertising and is it a marketing Flop or Marketing Future?
Digital marketing is an integral part of any business. Businesses that fail to reach and attract customers are left behind in such a competitive environment.
Above mention trends will surely help you to reach your potential customer in the coming year.
