Digital marketing is the component of marketing that utilizes the internet and online based digital technologies such as desktop computers, mobile phones, and other digital media platforms to promote products and services and reach targeted audiences.
Digital marketing is vital for your business and brand. It seems like every business has a website. And if they don’t, they at least have a social media presence. Nowadays every business uses social media and grabs useful data which helps to reach out to your targeted audience.
Digital marketing has so many options and strategies associated with it you can get creative and experiment with a variety of marketing tactics on a small budget.
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through free and paid channels.
Let us have a look and understand the importance of digital marketing:
Digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. A study shows that 15-20 % of people invest their money in social media. Even a decade back getting your product marketed especially for a small business was a great task in itself. But now with the help of digital marketing, their chances are increases in number.
Solving Customers query
Digital marketing is the most direct and trusted channel to communicate with your prospects. Social media you can always offer the customer solutions to their problems and make them relate to your product by even providing live chat access. Your website and social media is a place where the customers can ask questions and give their suggestions. Enabling business with offering 24*7 customer supports for solving their query.
Generate Better Revenues
Conversion rates are directly proportional to the effectiveness of digital marketing techniques.
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits. Digital marketing helps to generate higher revenue compared to traditional marketing channels. By offering various services tools like SEO, email marketing, website optimization, social media marketing, marketing automation.
Small and medium enterprises use Digital Marketing techniques that will have better chances of expanding their workforce and business.
Interaction with Targeted Audiences
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools (Google Ads Editor, Keyword Planner, Twitter analytics) to interact with targeted audiences in real-time. It means that the offers and marketing messages can be changed based on actions taken by people. A business can customize offers in real-time and offer people exactly what they want. This will not only increase customer satisfaction but also bring additional revenue to the business.
According to HubSpot, social media has a 100% higher lead-to-close rate than outbound marketing tactics. Every post you make and each interaction you have on your social media channels is an opportunity to convert an interested lead into a happy customer.
Social media marketing and Email marketing are methods that have a high conversion rate as they can generate a quick and effective communication channel with the consumer.
The future of digital marketing seems very bright at the moment. Both B2B and B2C businesses can effectively use diverse digital marketing mediums. The only thing that they need to pay heed is knowledge of the latest digital marketing trends that suit their kind of business.
Digital marketing brings a steady flow of targeted traffic of people who convert into leads and sales. With Traditional marketing, you cannot target your customers as precisely as digital marketing.