PPC Campaign

Tips to Improve your PPC Campaign Performance

Pay Per Click (PPC) is undoubtedly one of the most common and best forms of online advertising. It is highly effective when comes to...
B2B Marketing Trend

Top B2B Marketing Trend To Look Out For That Will Drive...

There’s no doubt that your business performance relies majorly on your marketing strategies. In order to excel business needs to evolve and adapt to...
Customer Segmentation Mistakes

Customer Segmentation Mistakes To Avoid

The best way to make the most of your customer relationship is by understanding customer needs, pain points and buying persona. And this you...
Google’s Current App

Google’s Current App: Replacement of Google+

Recently Google shut down its social network Google+. To fill that void Google has launched a new Currents app for its enterprise customers (G...
Dropbox

Create, Edit, and Share Google Docs, Sheet, and Slide within Dropbox

More than a year after announcing their integration, these two finally came together. Dropbox now directly integrates with Google letting it's business users work...
content marketing

5 Areas Where Your Content Marketing Can Fall Apart for B2B...

The present and the future is filled with content because the content is in the heart and soul of marketing. Creating B2B content is much...
Video Marketing

How To Leverage Video in Your B2B Marketing

In 2019, you cannot deny the importance of video and video marketing. Video clearly works for B2C (Business to Consumer) companies and as far...
emails

3 Ways To Make Your Email Work Harder for Your Agency

Email is one of those technologies that makes things easier and harder at the same time. Easy because you can reach to your audience...
Gmail

Gmail Turns 15 and Gifts Us Some Minor New Features

Yesterday Gmail turns 15 when Google launched it who thought it would become one of its most successful products to date. G Suite’s journey...
Email marketing and Email Automation

Difference Between Email marketing and Email Automation

An email marketing channel can turn out to be an effective channel if leverage it well. At present, the total number of email has...