What is CRM (Customer Relationship Management)
CRM means Customer Relationship Management. It is a tool that is used for managing customer relations with a company. It also helps in managing day to day business processes of organizations. CRM consists of many features and modules which are very useful and important for the seamless process of any organization. Hence, CRM software for businesses assists you in centralizing, optimizing, and streamlining your customer communications.
Some features are:
- Contact Management
- Lead Management
- Workflow Automation
- Personalized email templates
- Automated Follow-Ups and reminder
Why should you use CRM?
Mostly, progressive companies would use CRM to increase their business performance. CRM helps you to build a better, stronger relationship with customers, both existing and potential ones. It records every single interaction that you have with your customers and also stores it all the time.
It helps in the improvement of segmentation and, as a result, the provision of higher levels of customization. Since you can use different criteria and combinations to segment your contacts, you can divide large groups of people into smaller, better-targeted segments.
5 Best CRM Software For Small Businesses
Salesforce
Salesforce is the world’s most widely used CRM (customer relationship management) software. It’s originated as a provider of CRM software as a service (SaaS). Therefore, Salesforce allows your marketing, sales, commerce, service, and IT teams to work together from anywhere and track customer activity.
CRM is software that maintains customer contact information such as names, addresses, and phone numbers.
Salesforce CRM’s scope includes the entire buyer’s journey as well as other critical business operations. Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Einstein Analytics, Salesforce Platform, and Salesforce Internet of things are the seven categories that Salesforce splits its products into (IoT).
Therefore, it’s the world’s leading CRM software and boasts a community of over 150,000 companies.
Website: https://www.salesforce.com/in/
Hubspot
HubSpot’s CRM software, which is popular among small firms, has a completely free version. Hubspot CRM is a powerful tool that integrates seamlessly with Hubspot’s internal sales and marketing systems.
Hubspot CRM is a great tool for small businesses that need to keep track of their leads and customers as they move through their life cycles. It also allows small businesses to expand with extra billable capabilities if they are required.
Website: https://www.hubspot.com/
Zoho
Zoho is a software application for business and productivity. They deal in all small to large businesses to boost their performance through inventory software, HR software, accounting software, cloud-based software, and more.
So, it has a free version with a limit of 10 users. It is significantly less expensive than most CRMs, and it also allows for month-to-month billing. Zoho CRM has a lot of functionality for a CRM that costs so little. It contains features that are comparable to those found in more expensive CRM systems on the market. Therefore, Contact management, workflow automation, analytics, social CRM, and mobile capabilities are all available with Zoho.
Zoho CRM can be used for the following purposes:
- SalesForce Automation
- Lead Management
- MailMagnet & Effective Follow-up
- Sales Management
- Customer Survey
- Marketing Automation
- Account Management
- Document Library
- Social and Mobile CRM
- Website Integration with Forms
Website: https://www.zoho.com/
Freshworks CRM
Freshworks CRM allows you to automatically gather and categorize your website visitors as sales leads. Hence, it’s based on how they interact with your site. It is an all-in-one package that includes sales, marketing, chat, and a built-in phone.
With Freshsales, you will be able to
- Track your leads, customers, and deals.
- Create email marketing journeys.
- Calls can be made directly from the CRM.
- Integrate chatbots into your website.
- With the mobile app, you can stay connected on the go.
- And also you can add an infinite number of users and receive an unlimited amount of assistance.
Website: https://www.freshworks.com/
Zendesk Sell
Zendesk Sell is a customer relationship management system (CRM) for B2B and B2C salespeople. Moreover, it assists sales teams to increase productivity and pipeline visibility, as well as close more deals. In conclusion, the solution helps you to keep track of all customer interactions in a single, easy-to-use interface.
Zendesk Sell is a user-friendly yet powerful sales CRM that prioritizes customer connections. Our cloud-based CRM technology allows your entire team to access information at any time and from any location. It’s simple: clients are more satisfied when they believe they have been heard.
Website: https://www.zendesk.com/sell/
Conclusion:
These are the 5 best CRM software for small businesses that help businesses to generate leads and build relationships. It’s easier to use with straightforward navigation and standard workflows, while others offer more advanced customization options. When you start going up tiers, growing up your sales team, or adding premium capabilities, some are dirt cheap, while others might be fairly expensive.
