Best 4 Analytics Tools for Measuring Social Media ROI

Analytical Tools for Measuring Social Media ROI
Analytical Tools for Measuring Social Media ROI

Measuring the Social media return on investment (ROI) can feel like a never-ending process. Likes and followers are nice, but do they convert to real business value? Fear not This blog post helps you to find the five best analytics tools to know the ROI and prove the importance of your social media.

1. Sprout Social: Elevating Social Media 

 Sprout Social
Sprout Social

Imagine a social media metric tool center where you can track your performance under the sun, across all major platforms. That’s Sprout Social. It’s like you have a personal trainer for your presence.


Key features:

  • Cross-platform dashboards: Keep an eye on performance over Facebook, Instagram, Twitter, and more, all in one place.
  • Engagement reports: Look deep into post reach, impressions, likes, shares, and comments to understand what matches your audience.
  • Competitor analysis: See how you stand up against your rivals and learn from their game.
  • Campaign tracking: Monitor your specific campaigns and prove their facts with hard data.
  • Social listening: Never miss a brand mention or conversation. Stay tuned to the pulse of your community.

2. Hootsuite Analytics for social media performance 

Hootsuite Analytics
Hootsuite Analytics

Hootsuite Analytics is your weapon, converting numbers into action. It’s like having a crystal clear image of your social media future.

Key features:

  • Customizable reports: Make your report according to your specific goals, whether it’s website traffic, brand awareness, or lead generation.
  • Automated insights: Get instant feedback on your content performance and audience demographics.
  • Social listening: Keep tabs on brand mentions and conversations across the web, even beyond these platforms.
  • Sentiment analysis: Understand how your audience feels about your brand.
  • Lead generation tracking: See which channels are generating the most leads and optimize your strategy accordingly.


3. Brandwatch


Brandwatch is like having a super-intelligent ear to the brand, knowing up on every whisper and shouting about your brand online. It’s perfect for brands with a strong social presence or those facing potential crises.

Key features:

  • Advanced social listening: Track your brand wherever it is mentioned and conversations in real-time with filters for specific keywords, locations, and demographics.
  • Influencer identification: Find the right influencers to collaborate with your brand message and reach new audiences.
  • Social media trends: Stay tuned to the curve by discovering emerging trends and topics relevant to your industry.
  • Competitive intelligence: Look at your competitors’ social media strategies and learn from their successes (and failures).
  • Crisis management: Respond quickly and effectively to negative sentiment and potential PR disasters.

4. Google Analytics 


Google Analytics is used for website tracking, but it’s also a powerful tool for measuring social media ROI. Think of it as the connecting link between your social media efforts and your website goals.

Key features:

  • Website traffic tracking: Track how traffic to your website. See if your posts are making people visit your content.
  • Goal conversions: Measure how social media contributes to your business goals, such as leads or sales.
  • E-commerce tracking: Track purchases made through these channels. See if your posts are converting into sales.
  • Audience insights: Understand who your audience is and what they are interested in. Make your content to their needs and preferences.
  • A/B testing: Test different strategies and content to see what works best. Optimize your approach based on data, not guesswork.


Measuring the metrics of your social media efforts is now within reach with these top analytics tools. Sprout Social to the actionable insights provided by Hootsuite Analytics and the crisis management capabilities of Brandwatch, these tools help you to connect likes and followers to real business value. Even Google Analytics joins, bridging the gap between social media and website goals.

About Us :
Sales-Push (Marketing Automation Company). We offer affordable, full-service “Digital Marketing” to SMBs all over the World.



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