Automation Email Campaigns in Marketing Automation

Automation Email Campaigns

Email automation enables you to send targeted messages at the right time to your prospects or customers based on the schedule or trigger, to build a good relationship with leads and existing customers.

Automated emails have a 119 percent higher click rate than mass emails.

Some stats on email marketing automation-
    • An email marketing solution is to opt by 82 percent of companies.
    • Automated emails generate a 70.5% higher open rate and a 152% higher click-through rate than normal marketing messages.
    • Companies that send automated emails are 133% more likely to send relevant messages according to a customer’s purchase cycle than those who send general correspondence.
  • In 2008, 40% of brand sent a welcome message, today more than 80% of brand send this type of message via email automation tool.
Why use Email Automation
  • Right content delivered at the right to the right audience
  • Easy to nurture customers through sales and support cycles
  • Higher brand recognition
  • 80% higher open rate and lower bounce rate.
  • Personalized emails can lead to a 6x higher purchase than a mass email
  • It helps to grow your subscriber lists.
5 broad step of Automation Email Campaigns
  • Create a plan
  • Choose the right email automation tool
  • Set up your workflow
  • Measure your campaign performance
  • Take corrective action (if required)

Here are some types of email automation campaigns you can send to automate your email marketing.

  • Welcome Email 
  • Order Confirmation Email
  • Abandoned Cart Email
  • Unsubscribe Email
  • Win back Email
  • ‘We miss you’ Email
  • ‘Customer Service Follow-up’ Email


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